In 2019, facing the "winter" in the industry where the market is undergoing drastic changes and reshuffling is accelerating, General Ceramics rises to the challenge and uses General Business School as a platform to fully implement the ice-breaking development strategy of "talent training, assistance and terminal empowerment".
Since this year, General Ceramics has provided services to dozens of regions across the country. Dealer partners have accurately delivered a large amount of high-quality knowledge, talents and resources, creating surging momentum for the brand's development in the terminal market!
In order to further empower terminals and enhance the brand’s regional competitiveness, in August On the 16th, under the call of brands and business schools, many terminal marketing officers devoted themselves to the General Ceramics National Tour Training·Zhengzhou Station to jointly discuss and learn new ideas, new channels, and new forces to win the terminal battle, and provide Be fully prepared for the new journey!
Unlock new channels and upgrade new ideas
Faced with the impact of the current market channel fission, the traditional retail model of terminals can no longer meet the development needs of brands and dealers. High-quality new channels The pioneering and development work has become the key point for terminal ice-breaking development.
To this end, Mr. Zhang Shuixian, the internal trainer of Jiangjun Business School, taught in the course Professional and in-depth explanations were given on the development and maintenance knowledge of foremen channels and old customer maintenance channels with greater development potential and competitiveness, helping soldiers to quickly develop ideas, seize development opportunities, and then create a stronger market. Competitive advantage.
▲Jiang Shang Teacher Zhang Shuixian, the internal trainer of the college, explains the new strategy of channel development
Interpret new products and strengthen new strengths
In addition to the optimization and upgrading of channels, differentiated and excellent products are also the key magic weapon for brands to win the market.
In order to help soldiers quickly improve their professional skills such as product value creation and marketing promotion Skills and an in-depth grasp of this "nuclear weapon" of market competition. Mr. Ye Jun, Henan regional manager of General Ceramics, gave lectures on product expertise and marketing skills to help the terminal team evolve stronger comprehensive competitiveness.
▲ Mr. Ye Jun, Henan Regional Manager of General Ceramics, lectures on new product marketing strategies
Decrypt new policies and create brilliance together
In order to promote the development and upgrading of terminal dealer partners at full speed and achieve growth against the trend , Mr. Cai Xinwu, general manager of the Zhengzhou Marketing Center of General Ceramics, through the announcement and interpretation of terminal activities and new product marketing policies, as well as the implementation of preferential policies for new product order fairs, provided support for the Zhengzhou Central WarehouseThe development of excellent distribution brings strong support and lays a solid foundation for winning the terminal market!
▲ Mr. Cai Xinwu, General Manager of General Ceramics Zhengzhou Marketing Center, announced terminal activities and Product Marketing Support Policy
The courses are full of practical knowledge and strong policy support, which greatly stimulates the development passion of the soldiers. They are devoted to learning, actively respond to policies, and unanimously stated that they will go all out to promote the development of the brand and themselves. With the enthusiastic support of the soldiers, the transaction volume of the new product ordering fair reached millions!
▲The soldiers responded enthusiastically< /span>
Facing the increasingly sluggish industry development environment, those who are lagging behind are destined to be eliminated. Only those who are advancing can break through the ice and rise against the trend!
In order to move forward better and faster, General Ceramics will Continue to use Jiangjun Business School as a platform to deploy nationwide and make precise attacks to educate and empower dealer partners and build strong strength. Manufacturers work together to win the market and achieve rapid growth!
(Photo and text source: Enterprise)
