China Ceramics Network News Liu Xiaobing graduated from Dalian University of Technology and is a national intermediate engineer. He is currently the director of the Product Design Department of Oceano. With 11 years of experience in the industry, the products designed and developed have won numerous awards at home and abroad. The design concept is in line with international standards, and it travels around the world all year round, traveling to the most fashionable shows and design exhibitions. He is good at exploring the sources of inspiration for ceramic tile products from the fashion industry, nature, textured objects, and even oral history. In her view, design should not just be the application of professional skills, but should start from people and create the world's leading high-end ceramic tile products with care and love for people, thereby creating a high-quality living space that leads international fashion.
Director of Product Design Department of Oceano
Design product award-winning experience:
Van Gogh series ceramic tiles won the 2018 China Ceramic Ceramic Gold Award in the polished tile category - Gold Medal
Casaro series won the "Excellent Product of the Year" in the 14th China Ceramic Industry Emerging List
Casaro won the "Advanced Technology Award" of the 5th China-Italy Ceramic Design Grand Prix
Casaro 2017 Product of the Year Award (Design Innovative Products)
Casaro Ceramic Tiles won the title of 2017 Most Influential Chinese Home Lifestyle Products Most Favored by Middle Class Families
Mocha series ceramic tiles won the 2017 Most Influential Chinese Home Lifestyle Products Favorite Post-90s People
Edinburgh Soft Light won the Excellence Award in the 2nd China-Italy Ceramics Design Awards
IC microcrystal, Baoyu Zhenpin won the "Excellence Award" of the 3rd Sino-Italian Ceramic Design Competition
As we all know, the ceramic market in 2019 was not in good shape. Sales of most companies fell sharply, and some even went bankrupt. Under such circumstances, Oceano's sales bucked the trend and increased significantly. In the just-released semi-annual report Among them, Oceano achieved operating income of 2.246 billion yuan, a year-on-year increase of 37.44%. How did you create such an eye-catching report card? We may be able to find the answer from the words of Liu Xiaobing, director of Oceano’s product design department.
Liu Xiaobing was interviewed by reporters
Various products and stylish textures
The richness of Oceano product styles and the fashionable surface textures are well-known in the industry. According to Mr. Liu, this year Oceano has launched many new ceramic tile products on the basis of its original products, such as jade, marble, metal tiles, slate, cement tiles. In addition, mosaic, artificial stone, landscape thick Bricks, laboratory tiles and other new categories, these new products integrate various elements of nature and are modern and classic.
For example: The Kamo·Xi series was launched. This series is intended to create an international fashion brand and bring jade culture into a more modern and international design style. In terms of production technology, it uses multi-roller mixed printing, so that each product has an independent design and color, and it also restores the color of jade 100%. The texture of the product is delicate, ensuring unlimited splicing from top to bottom, left and right.
The personalized Cardin series is breathtaking in its richness of color and realistic texture. The artistic flavor revealed by the product itself is more likely to impress high-end consumers. It is customizable and can be compared with all Oceano series. Free to match.
Landscape Stone
Lab panel
In addition, this year, landscape stones specially used for exterior walls have been launched, with colors ranging from white and beige to gray and dark gray. The products have double-zero water absorption and are more suitable for dry-hanging systems for exterior walls. Laboratory panel, the panel surface is finely processed and adopts one-piece molding process. Experimental things are usually corrosive, and general products can easily cause data errors. Laboratory panels are acid-resistant and corrosion-resistant, which improves the practicality of the product. As a kind of artificial stone, artificial stone has thickness and surface characteristics that are closer to natural stone, but has better performance than natural stone. It is tough, easy to cut, easy to process and shape, and can be spliced seamlessly. It is especially suitable for engineering high-end hotels.
Smart stores give you a complete home
Smart stores are a marketing model unique to Oceano. Mr. Liu introduced to the media that the combination of smart stores and Oceano’s own 3D cloud platform can fully display the entire brand’s product system.When customers come out of the smart store, the system can design and select samples according to customer needs. Customers only need to input the dimensions of the room into the computer, and then they can replace the decoration bricks in the space according to their favorite decoration style. The software can do this The renderings come out in three seconds. Once the customer determines the plan, they will see a complete decoration renderings. At the same time, the store is also equipped with 3D glasses. As long as customers put on the glasses, they will see what their future living or office space will really look like.
Liu Xiaobing introduces smart stores
These modern technical means have undoubtedly enhanced the competitiveness of Oceano.
Focus on strategy and seize opportunities
The success of an enterprise is inseparable from strategic vision. Only by focusing on strategy can we seize the opportunity. Oceano's approach in this regard is worth learning from.
According to Mr. Liu, Oceano is an advocate of design marketing. Years ago, the head of Oceano proposed the concept of fashionable ceramics, and subsequently design became the marketing force that awakened ceramics. At present, Oceano has almost the largest design team in the industry. These large teams of designers often visit Italy, the world's capital of fashion design, to study and find design inspiration. In addition, we will also participate in cross-border exhibitions, such as fashion exhibitions, home furnishing exhibitions, sofa exhibitions, furniture exhibitions, bathroom exhibitions, soft decoration exhibitions, hotel exhibitions, etc., so that the products and application solutions developed by ourselves can better integrate with other home furnishing categories. Integration can bring an international decorative visual feast to consumers, not just a simple display of ceramic products. Through this long-term accumulation, gradually everyone will realize that Oceano is not just a ceramic tile seller, but also uses ceramics to decorate people's home life.
Exhibition Hall Product Display
It is precisely because of continued investment and advanced leadership in products and marketing that Oceano's sales data were very dazzling despite the bleak market conditions of the entire industry in 2019. Mr. Liu believes that the entire Chinese building ceramics market has a strong marketing model for brand products.The formal requirements are getting higher and higher. If you can't keep up with the development pace of the times, small-scale enterprises will definitely be eliminated.
