Text/Liu Sitao
Since March, with the adjustment (downgrade) of the first-level response to major public health emergencies in many provinces, the resumption of work and production across the country has been fully launched and gradually accelerated. On March 2, China Ceramics City officially opened for business, and ceramic companies such as Huaxia Ceramics Expo City and Ceramics Headquarters Base resumed work one after another in mid-February. After resumption of work, ceramic companies are accelerating the resumption of production and operations, and their work mainly focuses on five major aspects: Production, epidemic prevention, online training, online marketing, and recruitment "robotic people" .
Production
Resumption of production and opening of kilns is steadily progressing< /strong>
At present, the production of all ceramic enterprises that have resumed work has basically returned to normal, and the kiln production lines have been ignited and started production, and bricks have been produced smoothly.
The first company to put into production in the industry was the Mona Lisa Group. Line 1 of its Guangxi Tengxian production base was launched on February 2 (the ninth day of the first lunar month). )Officially entered normal production status, and the production quality continued to be stable and reached the expected goals. As of March 1, all four production lines in the first phase of the company's Tengxian production base in Guangxi were fully put into production and operation.
The two major production bases of Weimei Group (Marco Polo) in Chongqing and Qingyuan conducted kiln ignition on February 11 and February 13 respectively. Companies that have resumed production in the same batch include Dongpeng, Oceano, Jianyi, etc.; closely followed by Jinyitao Sanshui Park and Jingdezhen Park.Production has resumed, and production lines in production areas such as Yinuo, Ouwenlai, Hemei, Shengbaolong, Shuncheng, Xiejin, Jinjin, and Bode have successively resumed production.
Epidemic Prevention
Hard-core resumption of work and strict epidemic prevention< /strong>
At present, although the new coronavirus pneumonia epidemic in my country has been effectively controlled, the situation is still severe and complex, and prevention and control is still at a critical stage. In this period when "forgetting to wear a mask when going out is more terrifying than running around naked", most ceramic companies that have resumed work have shown their due responsibility, with all employees vigilant and participating , making epidemic prevention and control a top priority in daily work.
Organize employees to undergo health examinations and new coronavirus nucleic acid tests before resuming work. After resumption of work, the office area will be fully disinfected, and personnel entering and exiting will be tested and registered. Masks will be worn throughout the work period, and meetings will be held 1 meter apart. Eating at a single table... Tao The company's every step in epidemic prevention and control has enhanced the confidence of many employees and dealers.
Shunhui:All Shunhui employees have ruled out COVID-19 and have fully resumed work. Online meetings and live broadcasts of various online marketing shows have continued. On the road to running, we have been taking the initiative!
New Pearl:A sudden new crown epidemic, a difficult road to return to work, and a "special" New Year work meeting! Difficulties make a strong person stronger, and adversity reveals his true character. Let’s start 2020 and start the new journey again!
Jian Yi:As early as January 23, Jianyi established an emergency leadership group, consisting of four groups (employee care, service provider care, material coordination, post-holiday prevention and control), and established an operating mechanism to implement precise policies. Since resuming work in batches on February 10, revenue performance has exceeded 200 million yuan, four times that of the same period last year, boosting the confidence of all Jianren people to achieve higher goals in the future.
Juncheng:Juncheng Ceramics resumes work in an all-round way, actively prevents epidemics, and conducts nucleic acid testing of all employees. The office area has dedicated personnel to register and disinfect all lines to ensure that the resumption of work and production is safe and orderly!
Strong cards:Win the war to start, every second counts, from fighting against the epidemic to working online , from team training to terminal empowerment, Qiangpai has been taking action. Qiangpai people face the 2020 that is destined to be extraordinary with a new, full and exciting attitude. Let’s work hard together!
Jin Duo:The epidemic is both a disaster and a test. Resolutely obey the command of the party and the government, and all Jinduo people are united and united to fight the epidemic, innovate, seek change and develop together!
ICC:There is no winter that is insurmountable, and no spring that will not come. Let us overcome this difficulty together, and I believe that in the near future, we will soon regain the liveliness and beauty.
Owen Lay:Various live broadcasts, online training, Owen Lai fully resumes work! We work together to overcome the difficulties. We continue to fight because we dare not live up to every expectation!
Huiya:No winter is insurmountable! As long as we work together, have hope, and take scientific protection, we will be able to overcome the difficulties and defeat the epidemic!
Louvre Museum:The virus can wreak havoc for a while, but it cannot stop life. We work together in every detail, and life continuesContinued, don’t let the virus deprive you of your right to enjoy a better life.
In this long holiday, the Louvre will realize the art of living with you at home. Present the unique charm and beautiful charm in every corner of the space.
May hope and blessings be accompanied by positive actions and gather into tenacious spiritual power, eventually leading us out of the haze. , ushering in the warmth of spring!
Bode:In March, the season of spring and flowers blooming, because of a sudden We spent a long vacation due to the epidemic. Today we returned to the office we had not seen for a long time. We quickly adjusted ourselves and are still in high spirits. This "war against the epidemic" is not over yet. Preparations for resumption of work cannot be underestimated. Protect yourself, strengthen your confidence, and actively promote effective resumption of work. Bode has been taking action!
Online training
Empower new energy to prepare for the post-epidemic situation
Although work has been fully resumed, due to the epidemic, not only transportation is restricted, but also gathering activities are not allowed. Therefore, training and terminal empowerment activities of ceramic companies that have resumed work can only be moved online.< span style="color:#008080">Live training in the ceramic industry"Spread" vigorously.
On March 1st, Wells opened an online live training channel and held the "Online Live Broadcast to Empower the Fight against the Epidemic - Wells Ceramics March Training Session" to help dealers and All employees absorb new knowledge and reserve new skills to meet new opportunities and challenges after the epidemic.
Xinghui International After the online business school started, exciting courses continued to help dealers overcome the epidemic with knowledge empowerment; Gold Medal Asia launched a 14-day online Course training covers product selling point shaping, store marketing, channel maintenance, Douyin operations, etc.; Owen Lai holds live broadcast lectures to guide dealers to understand the characteristics of new retail, and dealer store managers and shopping guides have settled in Tmall. "Hundred Groups Live Broadcast"; Xin Zhongyuan launched the Xin Zhongyuan Ceramics Key Customer Marketing Summit with the theme of "Sharing and Sharing·Platform Thinking" online to seek new solutions with dealers; Baite The "Yunshenjianmade" online special training camp has been successfully launched, and the long-awaited new terminal marketing model has begun...
Only by refining your internal skills during the epidemic can you accurately seize the market after the epidemic. Come on, ceramic people!
Online Marketing
Great start to the event
If ceramic companies want to resume sales after resuming work, marketing activities are essential.
Recently, live broadcast brick sales have become popular in the entire ceramic industry. Mona Lisa, Guanzhu, Dongpeng, Ouwen Lai, etc. have launched live broadcast brick sales on JD.com and Taobao respectively. With outstanding results and continuous orders, it has become a phenomenon-level event in the industry. As March 8 and March 15 approach, the ceramic industry will once again set off a wave of online marketing.
Jinduo The "Stay Home Buy Good Bricks" campaign was launched in early February and has been carried out in nearly 60 regions across the country. In March, it will be linked to offline stores across the country to launch the "National Anti-epidemic Month";< strong>Gold Medal AsiaThe headquarters trader factory live purchase will be launched on March 8, and manufacturers will give away tens of millions of subsidies; Inno previews the 3.15 [Good Bricks Buy with Confidence] event, top goods Live broadcast, three major surprises, massive discounts/gifts; Nengqiang will launch a special large-scale live broadcast promotion event "National Live Broadcast to Grab the Factory" on March 14; Qianghui Preview "Quality ceramic tiles, huge discounts" - 3.16 Qianghui Seiko Tile Factory live broadcast promotion...
Recruitment to "rob people"
Labour shortage, recruitment difficulty
Under the epidemic, the "labor shortage" is a "big mountain" that weighs on the shoulders of ceramic companies that are resuming work and production.
In order to help companies resume work smoothly, governments in many places have introduced powerful policies, such as chartering buses and flights to pick up migrant workers to return to work, and undertaking companies to transport workers back to work.Although certain results have been achieved in terms of transportation, food and accommodation expenses, and strengthening guidance on enterprise recruitment and recruitment, the labor gap among ceramic enterprises is still large. According to the "Ceramic Information" report, Guangdong, Guangxi, Jiangxi and other production areas have varying degrees of labor shortages, and the nature of the shortages is mainly among front-line production workers. When the market is not good and companies are under huge cost pressure, the failure to increase wages for general workers is also an important reason why ceramic companies have difficulty recruiting workers. Due to the current situation of difficulty in recruiting workers, the "war for people" among ceramic enterprises in various places is about to break out.
Original image source: Ceramic Information
After the outbreak, as ceramic companies repeatedly delayed their resumption of work, it once caused panic in the industry. However, there is another saying - "Market demand has not disappeared, it has just been delayed, and will be concentrated in the second half of the year." Starting from March, ceramic enterprises in various places have pressed the "accelerator button" to resume work, and sales will also accelerate. The top priority of ceramic enterprises is to carry out various production and operations smoothly and quickly, maintain normal operations, and be prepared to welcome the market after the epidemic. break out.
