On February 1, 2020, Sina Home released a questionnaire "Home Consumption Mentality Survey under the Epidemic". Through the survey, it was found that nearly 36% of households stated that they originally planned to renovate in February or March. during the epidemic After the end, consumers who had previously been forced to postpone renovations have restarted their agendas. The rigid demand for decoration material purchases will usher in a rebound and explosive growth. Stable production capacity supply is the key to seizing the rebound dividend.
Capacity and quality
It is a double guarantee to grasp the demand dividend
DOUBLE INDEMNITY
Green production capacity Speed up upgrades
Green production capacity acceleration and upgrade "Only polluting bosses, no polluting companies" Grace Ceramics has always insisted on being a pioneer in green development. Through continuous investment in environmental protection, we have The transformation of technology, new processes and new equipment can reduce the emission of various pollutants and realize clean production of enterprises.
When walking into the factory, what you see is no longer dusty sky, but spotless branches and branches. A leafy scene. Zhaoqing Lu, with a total investment of 300 million yuanBu Park is the industry's first green intelligent manufacturing factory and was awarded the "China Architectural Ceramics Green Intelligent Manufacturing Demonstration Base" by the China Building Ceramics Association.
SMART DEVICE
Grace Ceramics follows the development trend of the times and continuously introduces international high-standard equipment for intelligent transformation. Now it has System 30,000-ton press, glaze spray equipment, digital inkjet printing machine and other equipment imported from Italy. The production process adopts a fully intelligent management and control system, becoming a modern production, intensive operation and market competitive advantage. brand.
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Full range of strengths in all categories Full range of strengths in all categories Four modern ceramic tile production bases, production There are several major categories such as heating tiles, marble tiles, full-glazed tiles, antique tiles, polished tiles, and porcelain tiles (interior wall tiles), with hundreds of designs and colors. The product lines are designed according to various functional spaces and various home decoration styles. Systematic matching can be carried out to match the needs, and one-stop solutions for ceramic tiles for various styles of spaces can be developed.
< section>The epidemic has caused the "stay-at-home economy" to explode. Under the epidemic, the demand for online services has skyrocketed. Many People have become accustomed to the online shopping experience, and once the convenient habit is formed, it cannot be reversed.
To gain dividends from the trend, you must have innovative new retail tools, Really open the closed loop from customer acquisition to transaction.
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MARKETING TOOL
Marketing tool empowerment Marketing Tool Empowerment Grace Tiles has chosen bold innovation and breakthroughs in new retail, refusing to introduce third-party tools and technology implants, insisting on building its own team and independently developing platform systems同——Pearl Home World. Through digitalization, design, marketing, and management are interconnected to improve efficiency and innovate models, allowing stores and consumers to enjoy a diversified, personalized, and differentiated new smart retail experience. .
Pearl Family World Project by3D quick design software-Quick Draw, Home Furnishing Online Mall-Aiwohui,Online smart store, built on three core application systems.
3DQuick design software-Quick Draw
•Quick Draw, a design tool integrating home decoration design and scene marketing. Convenient paving Functions and various styling methods provide more professional solutions for ceramic tile design. Through the quick drawing + design experience area, customers can immerse themselves in interactive design, increase their stay in the store, increase their purchase interest, and assist terminal sales.
Home Furnishing Online Mall-Aiwohui
•Through Aiwohui Home Mall, the "product digitization" store marketing method is no longer limited by time, space, distance, form, and category. Consumers can purchase online and experience offline. Diversified shopping enjoyment has completely changed the past situation where online and offline resources could not be effectively shared.
Online smart store
•Through smart stores, terminal stores can integrate consumer traffic, online payment, production and sales analysis, and data sharing, and empower store operations and management with data and intelligence. Provide consumers with more product displays and matching solutions, realize product sharing online, and experience shopping enjoyment and consumption value beyond expectations.
This epidemic has given us a new understanding of health. In the "Home Consumption Mentality Survey under the Epidemic" questionnaire, 65% of users said they had experienced the epidemic. Later, we will consider installing fresh air, air purification, water purification and other systems to improve the home living environment. This means a healthy home environment Functional intelligent products will no longer be a "tasteless" choice for consumers, but will quickly become the standard for home decoration, ushering in a new round of explosion
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