On June 23, 2020, FAENZA Sanitary Ware’s Northwest District VIP Forum meeting with the theme of “Four Highs and Five New Leading the Future” was grandly held in Xi’an, China.
On the morning of June 23, Faensa's senior leaders and dealers tasted the Faensa bathroom store in Daming Palace, Xi'an. The brand-new store style showed Faensa's art and elegance from multiple angles. The main color of the exhibition hall is "Faenza Blue", and the display of each product is carefully designed by the designer. The exquisiteness that can be seen everywhere makes the entire exhibition hall filled with a strong Italian style.
Discuss the present and seek the future together
Xi'an is a city full of life, and the visual experience and cultural atmosphere it brings are incomparable. FAENZA sanitary ware leaders and dealers went to Xi'an to conduct in-depth exchanges and discussions on how the brand can stand out in the competitive landscape and create innovative brand development.
Mr. Shi Kuangshi, Director of FAENZA Sanitary Ware Operations and Management Department, focused on the current sales environment, deeply analyzed the current industry situation, and proposed a diversified growth strategy, starting from the three directions of "hardware, software, and system". Break the trend and empower the terminal.
Mr. Shi Kuangshi, Director of Operations Management Department
Later, FAENZA Sanitary Ware Yinchuan dealer Mr. Fan, Xi'an dealer Mr. Ai, Lanzhou dealer Mr. Xue, and Taiyuan dealer Mr. Pang respectively discussed key categories, engineering channel development experience, new style showroom effectiveness experience, and customized products. Sales experience is thematically shared. In such a severe market environment, we should actively embrace the market, consolidate and strengthen our channel advantages, and work hand in hand with the brand to move forward.
Mr. Kuang Jiangbei, Director of Sales Department
FAEMr. Zheng Chun, Director of the Key Account Department of NZA Faensa Sanitary Ware, summarized the sales data of engineering channels in the northwest region, deeply analyzed the problems existing in the current engineering home decoration channels, and made effective plans for the improvement of products, engineering and home decoration channels, and thoroughly We thoroughly analyzed the project channel improvement plan and clarified the goals for dealers.
Mr. Zheng Chun, Director of Key Account Department
Mr. Cheng Jun, Director of FAENZA Bathroom Customized Bathroom Department, emphasized that under the trend of consumption upgrading, personalized and customized consumption patterns are prevalent in the home decoration industry. FAENZA customized bathroom ware is a key development category, and manufacturers need to do a good job Based on the foundation of customization, we will work together to achieve brand strategic goals and achieve a real breakthrough in Faenza's custom bathroom ware.
Mr. Cheng Jun, Director of Customized Bathroom Department
Mr. Yi Ming, Director of FAENZA Bathroom Display Department, shared the cases and plans of FAENZA's new style, introduced the details and material recommendations that should be paid attention to in the new style store decoration, and proposed to combine elegant living, comfortable space, Romantic feelings are integrated into the space display, reflecting the company's technological and artistic style, and creating a more comfortable shopping experience for consumers.
Mr. Yi Ming, Director of Display Department< /span>
Afterwards, FAENZA Sanitary Ware Yinchuan dealer Mr. Fan, Xi'an dealer Mr. Ai, Lanzhou dealer Mr. Xue, Taiyuan dealer Mr. Pang shared topics on key categories, project channel expansion experience, new style showroom effectiveness experience, and customized product sales experience. In such a severe market environment, we should actively embrace the market, consolidate and strengthen channel advantages, and work together with brands. Move forward together and forge ahead.
Yinchuan dealer Mr. Fan
Xi'an dealer Mr. Ai
Lanzhou dealer Mr. Xue< /span>
Taiyuan dealer Mr. Pang
The collision of multiple ideas sparks sparks of wisdom< /span>
The discussion session of this forum mainly focused on product development, how to increase sales of various categories and sales of various channels. FAENZA leaders and dealers took turns to speak, communicate and discuss development together. Only with deeper communication and unification in strategic planning can the brand's needs be discovered and the brand's rapid development in the future realized.
Mr. Huo Weichao, general manager of FAENZA Sanitary Ware Division, focused on channel planning, team building and new marketing thinking, and gave guidance and requirements for the future development of the brand. Mr. Huo emphasized the need for omni-channel development, actively embracing new retail, making full use of designer channels to help us attract traffic, and building a younger professional team.The team adapts to the new consumption era.
Mr. Huo Weichao, General Manager of FAENZA Sanitary Ware Division
The Northwest District VIP Forum meeting of "Four Highs and Five New Leading the Future" was successfully held. FAENZA Sanitary Ware will always adhere to the mentality of innovation, breakthrough and proactiveness to build the core advantages of products and enhance the brand's premium ability. The changing landscape will create new opportunities and prospects. FAENZA and its dealers will work together to consolidate and strengthen channel advantages, strive to achieve growth against the trend, and build an international artistic lifestyle brand.
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(This article is provided by the enterprise)
