In 2016, Gansu Tianshui Oceano was officially established. Although it has a short history of only 4 years, after rapid development in recent years, Tianshui Oceano now has a 400-square-meter store and a professional service team of 11 people, and has become a dark horse in the local building materials market that is advancing by leaps and bounds.
Yin Yong, general manager of Tianshui Oceano
Talking about the reasons for success, Mr. Yin revealed to Xiao Ou that the reason why Tianshui Oushennuo has been able to grow and develop so quickly is inseparable from his years of experience.
Find the right brand and show your talents
Mr. Yin first started the building materials business by acting as an agent for some small brands in Shandong and Sichuan. Facing the market, Mr. Yin keenly discovered that differentiation must be adopted. Therefore, in 2002, when the market was generally selling 200*300mm products, Mr. Yin was already making large-format products of 250*330mm and 300*450mm.
After 6 years of accumulation, the team and sales model led by Mr. Yin have become increasingly mature. He was not willing to just be a small brand, and began to set his sights on ceramic tile brands in Guangdong. However, due to financial constraints, he had to start with second- and third-tier brands. In the first year of joining, the delivery volume exceeded 7 million.
With the continuous changes and development of the market, the acceptance of second- and third-tier brands in the market is getting lower and lower. Mr. Yin knew that he must build a high-end brand, so he once again embarked on an inspection trip to Guangdong. Finally in 2015, Mr. Yin was attracted by Oceano's corporate strength and business model and officially entered the management of first-line brands.
Improve channels and use tools skillfully to achieve performance
Tianshui Oceano currently has a team of 11 people, and the team system is complete. Through years of channel development, Tianshui Oceano has accumulated rich channel resources. With the introduction of the smart store operation model, the store has formed a smooth connection from attracting traffic, negotiating orders, designing to final conversion. Mr. Yin lamented that the accumulation of designers’ sales channels, perfect team structure and the application of smart marketing models are the basis for their excellent performance.
Tianshui Oceano Team
In addition, Tianshui Oceano has made full use of the three major tools of smart stores to enhance the speed of order negotiation on the basis of continuous improvement of channels. Mr. Yin believes that the three major tools fully reflect the strength and advantages of the Oceano brand. Others do not have what we have, and this is the advantage. Mr. Yin believes that as long as he works hard, he will be able to reach higher goals and achieve impressive results.
After 18 years of hard work in the building materials industry, it has finally opened up its own world in the local building materials market. Yin Yong, general manager of Tianshui Oceano, used his own experience to prove that nothing is impossible, and difficulties and setbacks are only temporary. I believe that Tianshui Oushennuo will develop better and better under the leadership of Yin Yong!
(This article is provided by the enterprise)
