On October 10, the 2020 China Kitchen and Bathroom Industry Innovation and Development Summit was grandly held in Shanghai. With its comprehensive strength and outstanding performance in product innovation, Hengjie, together with new domestic brands such as Midea, Haier, and Skyworth, Won the "2020 China Kitchen and Bathroom Industry Leading Brand" and "2020 China Kitchen and Bathroom Industry Science and Technology Achievement Award" two awards; at the same time, Hengjie was also invited to participate in the "Big Player Forum" as the only representative of the bathroom industry. Share Hengjie’s innovative development approach.
The 2020 China Kitchen and Bathroom Industry Innovation and Development Summit, with the theme of "Scene Reconstruction and Intelligent Future", is hosted by the China Hardware Products Association and hosted by AVC. It is currently the highest standard and largest scale in China's kitchen and bathroom industry. , the most influential industry event.
Focus on users, innovate and break through
Faced with the adverse effects of price wars and homogeneity on the kitchen and bathroom industry, how can companies make breakthroughs in product and technological innovation? In the "Big Coffee Forum" session of the summit, Ruan Weihua, senior vice president of marketing of Hengjie Group, shared Hengjie's views.
Ruan Weihua said that in the face of increasingly fierce market competition, we can only be user-centered, deeply understand user needs, use innovative technologies to solve user pain points and industry problems, and better meet the practical functions of kitchen and bathroom products for Chinese families. And the demand for humanized experience is the key to the breakthrough of kitchen and bathroom brands.
Taking the Hengjie Q9 intelligent all-in-one machine that won the "2020 China Kitchen and Bathroom Industry Science and Technology Achievement Award" at this summit, a smart toilet with 47 patented technologies, giving Bringing users a healthy, safe, comfortable and convenient experience, and becoming a leader in smart toilet technology and quality standards: Q9’s silver ion antibacterial seat ring, ultraviolet sterilization and electrolyzed water sterilization Daheng's purification and sterilization technology makes use healthier; five-layer safety protection and water and electricity separation technology make use safer; somatosensory seat, water vortex energy system, and live water instant heating technology make use more comfortable; one-button knob and smart The wing design and smart flip function make it more convenient to use.
In addition to wisdomEnergy products, Hengjie's innovative technology applications in other categories of products are also everywhere: the "wood alloy" innovative material and process technology on Hengjie's wood alloy bathroom cabinet products, and the Leoxygen technology on Hengjie's New Wing T series platform showers And one-button switching technology, the adjustable distance technology, magnetic levitation technology on the Hengjie Yizhi shower room... As members of the Hengjie product family, what they have in common is that they are driven by technological innovation to solve the pain points of use for consumers. Upgrade the quality of life.
Hard core strength, leading development
With 22 years of innovative development, Hengjie has established leading advantages in bathroom product R&D, production, and marketing services. At this summit, Hengjie was awarded the "Leading Brand in China's Kitchen and Bathroom Industry in 2020"Well deserved!
Hengjie has built an intelligent manufacturing base for all categories of sanitary ware and a R&D and innovation center for all categories, and has achieved collaborative integration; the R&D center laboratory of more than 4,000 square meters has been recognized by the national CNAS laboratory, and has accumulated nearly a thousand sanitary ware awards. core patented technology; at the same time, Hengjie is also a participant in the formulation of more than 50 national and industry standards.
Relying on its strong core strength in R&D and production, Hengjie continues to innovate and make breakthroughs, intelligently manufactures first-class domestic products, and creates many benchmark products leading the sanitary ware industry, such as Super Cyclone and Smart Double Q. In the post-epidemic era, Hengjie has launched more than 100 new products in the "One Product for Every Family" protection series, and has joined hands with NetEase Health and Dingxiang Doctor, multiple authoritative expert-level platforms, and many experts to continue to output "protection plans for Chinese families' bathroom life" ", using professionalism and quality to protect the health and safety of Chinese families, and continue to meet consumers' growing demands for quality life.
In terms of marketing services, Hengjie also leads the development of the industry.
Relying on 3000+ service outlets across the country and based on the 1350 service system, Hengjie has successively launched innovative services in the industry such as "smart toilet six-year warranty", "Hengjie Online-Bathroom 24-hour remote troubleshooting service" .
By launching new online retail, introducing Hengjie Cloud Shopping Mini Program, and holding the “New Domestic Products Technology Exhibition”, we will bring Hengjie’s new domestic products closer to consumers and bring them a better shopping experience. .
Relying on professional engineering product solutions, Hengjie has reached strategic cooperation with more than 30 top 100 real estate companies such as Country Garden, Sunac, Evergrande, and Poly. The "National Style Lifestyle" designer salon, the "Quality Beauty China·Looking for First-rate Beauty" designer city experience trip, and the flagship home decoration column "Dream Renovation Home" have continuously consolidated the basis for cooperation between Hengjie and the design community.
In the post-epidemic market, the demand for intelligence, scenarios, and health will surely generate strong driving forces, and what will allow kitchen and bathroom companies to navigate the new blue ocean and seize new opportunities will always be hard core strength. The successful holding of the 2020 China Kitchen and Bathroom Industry Innovation and Development Summit has positive significance in leading the development trend of the kitchen and bath industry, strengthening the leading brand position, and empowering marketing changes.
Focus on users and innovate to break through.
Taking this summit as a new starting point,
Hengjie will continue to build new domestic products with hard core strength,
Provide customers with products and services that exceed expectations,
Help and lead the transformation and upgrading of China's sanitary ware industry.
(This article is provided by the enterprise)
