With the advantages of concentrated traffic explosion and high-frequency user interaction, live broadcast has become a popular norm in current consumption. Wrigley Sanitary Ware complies with the new trend of consumption upgrading and continues to explore new ways of playing in the field of live broadcast e-commerce: from 618 Cure Super Chat Live Broadcast, to 920 Bath Meet Love Super Brand Day, to today’s Double Eleven, which is unstoppable. Live broadcast carnival night, full of surprises.
On November 1st, Olympic champion Zhang Jike transformed into a Wrigley product recommendation officer, airborne into the Wrigley live broadcast room, and joined hands with the Wrigley Home Furnishing Group's "Super BOSS Team" to start a peak table tennis showdown. He also talked about the life wisdom of Olympic champions and selected good bathroom products for the audience.
Xie Wei (first from left), director and deputy general manager of Wrigley Home Furnishing Group,
Xie Anqi (second from left), director of Wrigley Home Furnishing Group,
Wrigley Product Recommendation Officer/Olympic Champion Zhang Jike (third from left)
At the beginning of the live broadcast, Xie Wei, director and deputy general manager of Wrigley Home Furnishing Group, and Xie Anqi, director of Wrigley Home Furnishing Group, joined hands with Zhang Jike to compete in an online BATTLE competition in painting skills, officially kicking off the Double Eleven live broadcast carnival night!
Returning from the court to life, from holding a racket to holding a shower head, from an Olympic champion to a "houseman" who loves life, strength and quality create a "super-playing" life! What kind of product can match the champion choice? On the night of the live broadcast, Keke gave the answer with action.
Champion strength VS wisdom blessing
"Ping" makes wise choices
In addition to loving table tennis, Zhang Jike is also a person who loves life. When he came to the live broadcast room "Bathing in the Warm Winter", Zhang Jike also mentioned that he is a relatively homely person in life, and spending time alone can help him relax. Home comfort is an important criterion for stay-at-home life.
“After high-intensity training, I usually take a shower to relax my muscles and relieve fatigue. Therefore, I have relatively high requirements for the water temperature and water pressure of the shower.” After hearing this, Lu Jin, deputy general manager of Wrigley Home Furnishing GroupAfter Hui's explanation and demonstration of the Eiffel series constant temperature shower, Zhang Jike agreed. The Eiffel series constant temperature shower head features constant temperature technology for continuous heating and a large top spray to deliver water evenly, making bathing more enjoyable.
Subsequently, Zhang Jike also challenged the hand-held "trick" racket - ARROW bathroom constant temperature shower: with the hand-held shower, he and the Super BOSS team carried out table tennis BATTLE and shower throwing. In the exciting "showdown", It also shows us the strength of the championship and the wisdom and blessing of Wrigley products.
Of course, the wisdom brought by Wrigley Bathroom is not just a constant-temperature shower that continuously pressurizes and heats, but also the whole-cycle, full-scenario, and full-category smart home approach.
Strong Faith VS Brand Concept
Only by firm goals can great things be accomplished
Zhang Jike is a legendary presence in the table tennis world. He achieved the fastest Grand Slam in 445 days. However, it is inseparable from his firm belief and persistence and twelve years of repeated training to stand out from the table tennis world full of strong players. achieve today's achievements.
Similarly, Wrigley Bathroom has adhered to its original intention for 26 years, only to improve people's quality of bathroom life and innovate people's smart living space. It is under the guidance of its strong brand concept that it has become today's "global smart home master" .
This live broadcast is a collision between the champion's "firm belief" and the "brand concept" of global smart home experts. The powerful forces join forces to help the live broadcast reach a higher climax.
The Olympic champion and Wrigley Bathroom met because of excellence, and used wisdom to create quality. In the future, Wrigley Bathroom will continue to provide consumers with more possibilities for smart life, and will move unstoppably towards becoming a world-class smart home brand.
