In the economic context of industrial transformation and marketing upgrading, digital innovation is a way that many industries and companies are trying to change the situation. Oceano Ceramics is one of the main brands promoting digital innovation in the home building materials industry. one. On December 23, 2020, Oceano Ceramics was awarded the title of "2020 Foshan Digital Upgrading Benchmark Enterprise Brand", once again demonstrating the style of an innovative enterprise to the industry market.
In the field of digital innovation, Oceano can be said to be a pioneer in the industry. In 2013, Oceano Ceramics joined hands with technology giants such as IBM, Huawei, and Alibaba Cloud to establish the Big Cloud Business Project, and independently developed a series of operating service systems including Oceano Online, 3D cloud design platform, VR experience, etc., leading the industry. The Internet + operation reform trend has begun.
In 2018, Oceano integrated a full set of digital marketing tools and officially launched the smart store model. Oceano smart stores are equipped with three major tools: Jukebao, interactive large screen, and 3D cloud design independently developed and launched by Oceano. These tools have been upgraded and innovated by Oceano cloud merchants in many years of practice, and they are constantly close to the terminal. Marketing and user needs have created a relatively mature digital marketing system in the industry.
The word innovation is also written in the product genes of Oceano Ceramics for more than 20 years. In its founding period, Oceano made a sensation in the industry with a unique and creative rain flower stone product. After years of exploration, Oceano has made steady progress in product innovation, releasing new technologies and products almost every year. In 2018, , Oceano has launched the Casaro high-end ceramic tile family, which integrates the culmination of international ceramic tile technology, promoting Chinese ceramic tiles to the world stage.
In order to better practice the path of innovative development, Oceano has established an internationally advanced I&I ceramics R&D center and postdoctoral workstation, a national enterprise engineering technology center, and the laboratory has been recognized by the national CNAS laboratory; it is equipped with advanced technology all year round There are more than 150 experts and nearly 600 R&D personnel. In addition, Oceano actively participates in the formulation of national and industry standards and has set many industry firsts.
Whether it is an innovative attempt at digital marketing, a new product innovation system, or standardized and efficient corporate management services, in the face of endless difficulties and difficulties, Oceano-style innovative practices have always been the key to this first-tier brand's success. When the wave of change hits, only companies that are ahead of the wave can transform it.Turn crisis into opportunity and take advantage of the situation to develop.
