Imitation, plagiarism, and rights protection... have never stopped in the ceramic industry, especially for some products that are currently popular in the market, and counterfeit companies are pouring in crazily.
In March, "Ceramic Information" received many "plagiarism and rights protection incidents." For example, the agent of Jiangxi New Pearl Slate said that there was an incident of counterfeiting the English logo of New Pearl Slate (NEWPEARL) in a building materials market in Nanchang; and the original design and copywriting creativity of Qinyuanchun Ceramics' "Guochao·Yanjie" small slate series Plagiarism incidents, etc....
In fact, plagiarism and imitation incidents such as the "naming" of ceramic products, product promotion literature, and designs are no longer surprising.
In recent years, the ceramic industry's awareness of the protection of intellectual property rights has gradually strengthened. For original designs and copywriting ideas that are difficult to protect, ceramic workers are more required to consciously abide by the rules of the game and respect the achievements of the original creators.
“Imitation is not about plagiarism, but more about imitating a design style or concept. And this time, they actually copied our original design and copywriting ideas word for word. It’s not only disrespectful to myself, but also disrespectful to dealers and the industry.” Speaking of the original design and copywriting creativity of Yanjie products that were plagiarized by peers, Qinyuanchun Ceramics Enterprise is responsible. People are helpless about this.
On March 23, Qinyuanchun Ceramics issued a solemn statement regarding “Qinyuanchun Yanjie’s original designs being stolen and imitated.”
Statement
Recently, Qinyuanchun Ceramics Enterprise has received reports from dealers in many places that plagiarism of our company's 'Yanjie 6012' original design has appeared on the market, and the name, publicity, and copywriting are almost They are exactly the same and are passed off as inferior and fake, and are spread to social media platforms to mislead consumers. This has seriously damaged the interests of consumers and the image of our company. For this reason, our company solemnly declares as follows:< /p>
1. The pictures, product names, promotional terminology and logo designs advertised on our website and public accounts and other self-media platforms are all original by our company, and the relevant formulas and names Once a patent has been applied for, imitation and plagiarism by some companies has constituted infringement.
2. Our company will warn those who plagiarize our company's information, fish in troubled waters, disrupt the market, and mislead consumers, and hope that the relevant companies will stop such behavior immediately. Otherwise, our company reserves the right to pursue relevant legal liabilities. .
3. Remind dealers, friends and consumers: Our company provides small rock slabs such as 'Yanjie 6012', 'Yanjie 7515', and 'Guochao·Yanjie' The founder of this series of products, we hope that our customers and friends will pay more attention to the screening and not to be deceived, causing unnecessary economic losses.
Here, we solemnly call on the society to respect themselves, respect originality, and respect design, purify the industry environment, and protect original design. Qinyuanchun will continue to increase product research and development and technological innovation, continue to promote the healthy and orderly development of enterprises and industries, and provide better products and services to new and old customers and friends.
It is understood that on October 28, 2020, Qinyuanchun Ceramics took the lead in launching the "Yanjie 6012" small rock slab series products; at the beginning of 2021, the company once again launched the "Yanjie 7515" new national trend product. The Rock Boundary Series is a new domestic product carefully created by Qinyuanchun Ceramics Company - the small rock slab series. Due to its innovative product technology, it not only has the toughness of rock slabs, but also solves the industry technical problem of easy cracking in rock slab processing; therefore, it was launched on the market , ignited the market, and was favored by the industry and the market. "Small rock slabs" became an upstart in the rock slab industry.
The person in charge said: "We are not afraid of imitation and plagiarism by others, especially product technology. We hope that more peers will work together to improve product technology and quality. However, in terms of product copywriting and creative design concepts, each company Both the brand and the brand should have their own original designs and ideas, and should not be plagiarized, let alone plagiarized word for word. Colleagues are welcome to promote Qinyuan Chunyanjie series products, but the prerequisite is that they must be honest and aboveboard. Damage the rights and interests of consumers and dealers."
(The article is reproduced from Ceramic Information)
