Only by injecting new connotations in line with the times into the brand can it actively adapt to the changes in consumer groups and be the moat that keeps the brand forever young.
In 2021, Qiangpai Ceramics will embark on a new journey of brand advancement through a series of actions such as brand VI upgrade, headquarters exhibition hall renovation, terminal image store standard upgrade, and channel empowerment deepening.
Qiang brand VI image upgrade: youthful and energetic, light luxury and simplicity
Looking back at the past: everything in the past is a prologue
The Qiangpai ceramic tile brand was established in 2007 and is the core brand of Jinduo Ceramics Enterprise.
In 2010, the brand value orientation of "upward power" was proposed and the brand positioning of "serving elite life and creating quality space" was established. Upward power is the positive culture and slogan of Qiangpai, as well as the determination and attitude to do things in a down-to-earth manner. With this resilience and drive, Qiangpai has repeatedly achieved great results in terms of products, design, channels, terminals, teams, and management, and continues to launch brand promotion projects such as "Battle of 100 Regiments", "Designer Marketing" and "Salute to Craftsmen". Become a strong brand name card.
In recent years, Qiangpai has been striving for progress in the market, innovating products and improving services, and finally transformed into a butterfly and occupied a place in the market.
Qiangpai Ceramics Headquarters Exhibition Hall
Strong Brand Dealer Annual Meeting< /p>
Based on the present: make solid products, deepen channels, traffic is king
To develop a brand, produceQuality is the foundation and channels are the boosters. In recent years, from the era of polished tiles to fully polished glazed and microcrystalline stone, from marble tiles to large slabs and rock slabs, each era has its own star products. Strong brand ceramic tiles continue to cater to the changes in market trends and introduce new ones, with consistent Good quality builds brand reputation and wins customer trust.
Strong brands focus on product function research and development
Continue to launch a series of new products such as ecological porcelain polished tiles and multi-functional ceramic tiles
In addition to high-quality products, the channel promotion of strong brands is also constantly adjusted. The brand is developing and the market is changing. We have been making channel adjustments based on the market characteristics of different dealers, working hard to adjust the dealers' mentality and improve their market operations. At the same time, we actively seek dealers who are consistent with our marketing philosophy and work together. Expand the market.
Qiangpai Ceramics [Salute to Craftsmen] activities are blooming all over the country
Qianpai terminal store brand promotion activities are in full swing
Looking to the future: building “three products and four degrees” of strong brands
With the rise of the consumer power of the post-90s and post-00s generations, brand building has begun to turn to how to attract young consumer groups, and more and more brands have been labeled as "younger".
After more than ten years of development, Qiangpai Ceramics has grown from a small sapling that broke out of the ground into a towering tree, but it still maintains a positive momentum and its original intention continues. This year, Qiangpai has proposed a strategy to comprehensively upgrade its brand image. From product packaging to advertising slogans, from marketing channels to marketing methods, it has continuously implanted youthful elements to move closer to young people.
Qiangpai New Headquarters Building
In 2021, Qiangpai officially launched a new VI image. This move further promotes the rejuvenation of the brand, enhances brand influence, and opens a new chapter in brand building. This marks that Qiangpai will continue to develop upwards and bring consumers Come for younger and more dynamic products and experiences.
The image of Qianpai Terminal Store has been upgraded
All changes are for a better encounter.
In the future, Qiangpai will comprehensively promote the implementation and integration of the new VI in terms of brand promotion, product packaging, store construction, and channel deepening. By creating a brand with quality, character, and taste, we can maximize the brand's visibility, reputation, satisfaction, and warmth, achieve a new round of upgrades and leaps forward for strong brands, pay tribute to the upward power, and pursue the light of ideals.
