The annual Foshan Tanzhou Ceramics Exhibition coincides with the Guangzhou Construction Expo. It is a major event in the industry, bringing unprecedented attention to the building materials industry. At the Construction Expo, 2,000 construction and decoration companies competed on the same stage, and at the Tanzhou Exhibition, 400 construction and ceramics companies competed for excellence. As ceramic people visiting the exhibition, we saw more of the popularity of rock slabs, even seamless ones.
With the rise of slate in 2020, traditional ceramic tiles have all left the market at industry exhibitions. Bucking the trend this year, the Guangzhou Construction Expo set up a special slate ecological pavilion, with 32 slate companies stationed there. Foshan Tanzhou Ceramics Exhibition is built to be the "No. 1 exhibition in the entire slate industry chain", integrating slate product innovation, slate application and slate full-link processing supporting systems. Almost all brand companies are gathering momentum to push the slate.
Breaking the homogeneity of rock slabs, with many product innovation highlights
As a new product for upgrading the ceramic industry, rock slabs have not been around for a long time, but rock slab companies are growing very rapidly, especially in the second half of 2020 when the number of rock slab production surged. According to industry media statistics, there are currently more than 130 slate production lines. With the proliferation of rock slab production lines, the four major chaos problems of rock slab homogenization, chaotic prices, rough processing, and unsystematic marketing services have also followed.
In order to achieve differentiated development, slate companies have begun to return to the technical side and focus on slate product innovation. At the Foshan Tanzhou Ceramics Exhibition, we saw many slate companies flexing their muscles in product innovation technology. Dry grain polishing, digital molding and other processes are superimposed on the texture of the rock slab to "work hard"; on the color side, the color expression of the rock slab is enriched, and many bright and bright colors are added to break the inherent black, white and gray color scheme of the rock slab. Impression; Functional slate is also one of the important directions for differentiated development. Featured slates such as heating slate, curved slate, translucent slate, and antibacterial slate have come to the fore. There are many highlights in slate products.
As a pioneer and promoter in the field of rock slabs, Mona Lisa also shines in the field of rock slab technology innovation. In recent years, through product research and development and production technology and equipment upgrades, we have created 9000mm large-size ceramic slate, 3mm high-strength ultra-thin slate, antibacterial slate with an antibacterial rate of 99%, and light transmittance of 2.65%. A series of products such as hot-bent customized rock slabs achieve technological innovation in terms of specifications, thickness, colors, functions, etc., promote the optimization of rock slab performance, and expand the application fields of rock slabs through innovation on the product side.
Continuing to cross-border large home furnishings, the trend of all-rock customization applications appears
If we say, BuddhaThe Shantanzhou Ceramics Exhibition showed the strength of slate on the product side, and at the Guangzhou Construction Expo, we saw more displays on the application side of slate, which were displayed and output in the form of overall space, system solutions, and finished furniture. , continues to move closer to the home furnishing field, and the booth pays more attention to design. With the boom in whole-house customization, slate can be integrated into floors, walls, cabinets, countertops, and even door panels and furniture. It can be said that rock slabs have great advantages in overall space customization. Therefore, at the Guangzhou Construction Expo, we saw that many slate companies no longer appear as pure slate material suppliers, but have proposed concepts such as full-rock customization and slate full-case solutions, and are working hard in the field of pan-home whole-house customization.
The arrival of the slate boom has put many architectural ceramics companies in a dilemma: Should they stick to the traditional architectural decoration field, or should they conquer the new home furnishing battlefield? In 2021, Mona Lisa launched the Melchi slate brand for the traditional architectural decoration field, proposed to "redefine architectural slate", and divided the applications of slate into construction slate, customized furniture slate, finished furniture slate, and home appliance slate The four major categories of rock slabs clarify the positioning and direction of the development of rock slabs in application fields.
In the field of finished furniture, slate has strong momentum
Although many home customization companies have not widely used slate, we still see strong momentum in the application of slate in the field of finished furniture. At this Guangzhou Construction Expo and Foshan Tanzhou Ceramics Exhibition, furniture products made of slate such as slate dining tables, slate coffee tables, and slate TV cabinets can be seen everywhere. And because these slate furniture products are more fashionable and trendy, they are also well accepted by consumers.
In 2020, Mona Lisa set up a rock slab deep processing center to solve the problem of rock slab deep processing. Subsequently, as early as May 2021, Mona Lisa made further efforts and held the 2021 Mona Lisa finished furniture slate (summer) new products in Chengdu, Sichuan, one of the four major furniture production bases in China and the largest panel furniture production place in China. The press conference and the establishment ceremony of the China Home Furnishing Slate Color Research Center will provide an in-depth layout of the field of finished furniture and show the industry and consumers how slate crosses the furniture field and leads new trends.
As we all know, the "last mile" problem of rock slabs is a pain point in the industry. rock slab isThe self-development of the industry is still the future market trend, and the development of deep processing of rock slabs and supporting equipment is the key. The nascent appearance of slate in the field of furniture also indicates that the deep processing and application issues of slate are gradually being solved and reaching the consumer end. At this Foshan Tanzhou Ceramics Exhibition, the organizer also set up the industry's first "Stone Slab Deep Processing Equipment and Supporting Exhibition Hall" to display the most complete processing equipment, the latest dry cutting technology and the fastest cutting speed, etc., for Efforts will be made to solve the last mile problem of rock slabs.
Fifteen years of deep experience in the field of rock slabs and promoting the development of the rock slab industry
In previous years, we have seen many companies wandering in the field of slate. This year, from the Guangzhou Construction Expo and Foshan Tanzhou Ceramics Exhibition, we have seen the rapid growth of slate in terms of technology, application and construction, and the slate boom has Push to new heights.
The birth of slate is the product of gradual innovation from ceramic thin plates and ceramic large slabs. Mona Lisa Group is the first Foshan ceramic company to innovate and develop ceramic thin plates and large slabs. Based on years of innovative research and development, the company has left early At the front of the rock slab air outlet.
In 2007, Mona Lisa Group took the lead in launching the birth of large-scale porcelain sheets with specifications of 900×1800×5.5mm, which took an important step in the industrialization of China's ceramic sheets and laid the foundation for today's booming slate market.
In recent years, as traditional ceramic tiles have become increasingly homogenized and market competition has entered a fierce stage, Mona Lisa has focused on technological innovation and product innovation in the field of ceramic plates, and has successively launched ceramic thin plates, ceramic large plates, and ceramic rock plates, realizing the realization of ceramic products. The breakthrough from decorative materials to applied materials provides a strong guarantee for Mona Lisa to achieve differentiated development and opens up a market blue ocean worth hundreds of billions or even trillions for the industry. This year, Mona Lisa made a splash at the Guangzhou Construction Expo and Tanzhou Ceramics Exhibition, not only bringing innovations on the technical side of slate products, but also showing its strong supporting capabilities and construction application strength on the application side.
Innovative products such as 6-meter large-size ceramic slate, translucent slate, and 3mm ultra-thin slate were launched, demonstrating the strong plasticity of slate through product innovation and continuously opening up new market blue oceans for the development of the industry; for the first time, slate was divided into Four major categories have been developed to realize the simultaneous advancement of slate in the field of traditional building decoration and pan-home applications; hot-bending customization, prefabricated interior wall decoration, slate furniture processing technology and other slate application and deep processing demonstrations provide application examples for the development of the industry... …In this twin-city dual exhibition, we saw Mona Lisa’s continued exploration and advancement in solving the pain points of the development of the slate industry, bringing many development ideas to the development of the slate industry. As for slate, this new material is expected to become the protagonist of the future architectural ceramics industry and market.
