With the iterative changes in consumer groups, market consumption demand is changing rapidly, and personalized customization has become the new mainstream of home consumption. In the daily stay-at-home model in the post-epidemic era, consumers have paid unprecedented attention to the individuality, fashion, health, comfort, convenience and intelligence of their home space. And how should full bathroom customization, which is at the forefront of the trend, seize the current trend and innovate to win?
"National User Survey", "COSER Beauty", "New Wave Life Illustrated Release", Langjing Bathroom At the 2021 Shanghai Kitchen and Bathroom Exhibition in May this year, five completely new styles of customized bathroom spaces have become a major hot spot and highlight in the consumer market. Langwhale Bathroom focuses on the "new wave" IP, establishes a trendy lifestyle customized for the whole bathroom, and creates a brand that young people like The preferred brand for bathroom ware.
Customized Chinese bathrooms to meet new needs in life scenes
Consumers are forever young. To understand consumers, you must get close to them. Langjing Sanitary Ware Through nationwide research, the research results of the "New Wave Life Illustrated Book" were launched, based on the new needs of users, thus Promote the development of new customized cabinet products. , explore a new guide to quality bathroom life from the perspective of young people, create a comprehensive space experience for trendy homes, and lead the new trend of full bathroom customization.
At the exhibition, Langjing took "customized Chinese good bathrooms" as its design concept and combined it with ChineseFor family life scenes, five major themed bathroom spaces were released: "Light Travel Series", "Berg Series", "National Trend Series", "LinkedIn Series" and "Art Gallery Series", expressing Langjing Bathroom Based on the current pain points of life and the needs of the people, we propose corresponding space solutions and start thinking and reshaping the aesthetics of life.
Create "new wave" IP and play with young people
“Getting younger” and “becoming trendy” are the frequently used words that many users use when commenting on Langjing in the self-media. In recent years, Langjing has created a "new wave" of personalized IP, proactively paid attention to the new lifestyles of young people, played with users, and truly rejuvenated the brand.
Langjing interacts with consumers through multiple channels, diversified and interesting brands, and integrates "COSPLAY" fashion animation elements. Through Douyin, Bilibili and other platforms, it uses "new wave life" as an incision, and combines industry celebrities and well-known Designers and fashionista representatives spoke out, sharing their life philosophies and trend attitudes, analyzing the current young people's consumption motivations and psychological appeals from different angles, and interpreting young people's trendy thoughts on life and residence.
Building brand momentum to promote new industry standards
Customized products not only focus on design, but also on experience. In order to analyze the user reputation and real experience of the five customized new products, Langwhale joined hands with media, designers and other people from different dimensions to become Langwhale's "product experience officer": During the 2021 Shanghai Kitchen and Bathroom Exhibition, Langjing Bathroom united with Sina Home“National Editorial Team", experienced the Langwhale products in depth, and shared the personalized charm of Langwhale's customized new products with consumers across the country through live broadcast, attracting the attention of more than 200,000 people in the live broadcast room.
Trend introduction and fancy shopping
From the perspective of fashion, Langjing invited popular animation blogger Big Meatball Amiee to create a series of themed posters and planting videos based on the products. While endorsing Langjing, it can also be the face of the product, allowing the Langjing brand and animation bloggers to , interact with the three parties of users and fans in a fancy way, and plant grass for the users in a fancy way.
Explore trendy personalized customization of beautiful homes
Langwhale Bathroom always takes consumers' longing for future life as the direction, keeps up with current fashion trends, and advocates bathroom space It should not be bound by traditional definitions, but should incorporate more diverse personalized customization needs. Therefore, it can be seen in the "2021 Shanghai Kitchen and Bathroom Exhibition" that Langwhale has achieved full population and omni-channel coverage with a single focus and multiple channels. From single category customization to home furnishings, Xiangyang kitchen and bathroom integrated space solutions have been continuously deepened. The space customization service presents Langjing's personalized development of full bathroom customization in multiple dimensions, integrates the trendy life needs of young people into the bathroom scene, and further expands the functions of home space to meet modern people's unremitting pursuit of exquisite life.
Nowadays, as young consumers have high demands for quality of life, people’s functional demands for home space are also constantly increasing. In the future, Langwhale Bathroom will seize the trend of the times, actively explore more possibilities for a better life, and focus on current consumers The demand for "customization, intelligence, health and comfort" further deepens the customization of China's good bathrooms, promotes the iterative upgrade of full bathroom customization, and contributes to a better life for all people.
