In 2021, Bologna Exhibition returns strongly. In a context where the global building ceramics industry is still full of uncertainties, the Bologna Exhibition, as the industry's vane, has been placed with more expectations. Two years after losing the Bologna Exhibition, where is the next trend in the construction and ceramics industry? What is the relationship between Chinese architectural ceramics and international architectural ceramics? What should we get from the Bologna Exhibition... is becoming a hot topic of discussion among practitioners in the construction, ceramics and related industries planning for the next five years.
On October 15, the 2021 Bologna, Italy Building Materials Exhibition Trend Viewing Meeting was grandly held at the Ceramic Theater of China Ceramics Headquarters. Five important guests and more than 300 ceramic people on site, as well as about 100 colleagues in two sub-venues, Taoqu Live Room and China (Zibo) Ceramics Headquarters, discussed the latest industry insights and cutting-edge trends in the industry, and further deepened their understanding of diversified, Under the development trend of segmentation and specialization, the forward-looking layout and innovation of the building ceramics industry.
#01
2021 Bologna Trend Viewing Exchange Keywords:
Always on the road, never stopping!
Assistant to the President of Foshan China Ceramics City Group, General Manager of China (Foshan) Ceramics Headquarters Manager, Tang Jieming, General Manager of China (Zibo) Ceramics Headquarters
At the beginning of the event, Ms. Tang Jieming, assistant to the president of Foshan China Ceramics City Group, general manager of China (Foshan) Ceramics Headquarters, and general manager of China (Zibo) Ceramics Headquarters, shared the missing information at the Bologna exhibition with the theme of "On the road, without stopping". In the past two years, what China Ceramics Headquarters has done and thought, as well as the innovations at the 2021 Bologna Trend Viewing Exhibition.
Mr. Tang shared that on the road to innovation, China Ceramics Headquarters has reshaped its space, enriched its ecology, and launched Tao Cube, Tao Chuang Space, Tao Times, and C-PARK Apartments. At the same time, it also followed the trend, deeply cultivated channels, seized the limelight of rock slabs, and listed itself as the China Rock Slab New Materials Base.
On the road of thinking, China Ceramics Headquarters is also constantly realizing platform integration, and also intends to make the community ecology of China Ceramics Headquarters more dynamic and tonal.
After 115 days and nights of hard work and experience, the 2021 Bologna Trend Viewing Exhibition, the team at China Ceramics Headquarters hopes to present an industry event with more excitement, double experience and double views to the industry.
#02
Yin Hong, senior observer of Bologna Exhibition
Observation keywords: The Bologna exhibition was missing for two years. What did we miss?
Yin Hong, Secretary General of Foshan Ceramics Industry Association, Guangdong Province
Dr. Yin Hong, Secretary-General of the Foshan Ceramics Industry Association of Guangdong Province, shared his observations about the 2021 Bologna Exhibition from a macro perspective.
1. Ceramic slabs and rock slabs are becoming the main ceramic tile products; this is not only the domestic situation, but also the international status quo.
2. Surface technology is the most critical ceramic tile decoration technology, including: inkjet printing - digital glaze - digital mold.
3. Ceramic tile style: simplicity is the main color; color: cold, quiet - warm and peaceful transition; pattern: the application of flower and plant patterns has increased significantly. In the past, marble almost dominated the world.
Dr. Yin Hong said at the end: "It has been two years. In fact, we have not missed anything. The key is to grasp what? There is no trend in the world. It only becomes a trend when more people choose it. There are many development directions, but only we Grasping it is the real trend. ”
#03
Zhu Wei, an international leader in R&D and production of first-line products
Keywords to observe: brand upgrade, product breakthrough
Zhu Wei, Managing Director of Huayan Pinzhi Rock Board
Zhu Wei, the managing director of Huayan Pinzhi Rock Slabs, who is deeply involved in rock slabs, summarized the observed trends into four words: big, bright, flowery and textured.
Large: The proportion of large-sized rock slabs is increasing. Compared with 2019, most tile and ceramic brands this year will focus on the research and development of large-sized slates, and promote large-sized products as image products during the exhibition.
Bright: The proportion of glossy products has increased. This yearMany brands have launched more glossy products. The design materials of glossy products are more exaggerated stone patterns, and they have returned to our field of vision in the form of rock slabs.
Flowers: Flowers are expressed on two levels. On the first level, the design textures are richer and more jumping, and the colors are bolder and avant-garde. On the second level, the proportion of flowers in this year's exhibition has increased.
Texture: The innovative upgrade of colored glazes and the superimposed application of technology make the product texture more delicate and textured, and the proportion of textured slates has increased significantly.
In addition to sharing product observations, Mr. Zhu also discussed with everyone: What should we do in the face of challenges such as the "barrier lake effect"; meager profits, poor product competitiveness; and the disappearance of the demographic dividend? Mr. Zhu believes that we should learn from Italy's "fishing" and learn the product advantages from Italy, instead of simply taking the brand model back to our R&D center and working on it directly. It is about grasping other people’s advanced R&D logic and R&D rules.
#04
Chen Gaozhao, a pioneer in brand marketing born in the 1980s
Observation keywords: Counter trend
Chen Gaozhao, founder of Filona Cement Tile
Unlike other guests who "follow" the trends and observe them, Chen Gaozhao, the founder of Ferona Cement Tiles, "reversely" observes and thinks about the "trends" that we are accustomed to. Product-focused? Learn from Italy to build a brand? Keeping up with the Bologna show trends? Are these commonplace ideas and practices really correct? Mr. Chen was skeptical.
So what should we do? Mr. Chen believes that we can “copy homework”, learn from classics and be inspired. Classics are more worthy of research and study than popular ones, and classic things are more worthy of learning. The industry will change several times faster than we expected. The only way out for non-leading brands is to use the brand's own super certainty to hedge against the uncertainty of the outside world, in order to firmly occupy its territory. Studying the classics is far more pragmatic than studying what is popular this year.
#05
Huang Yongcai, a pioneer in space design
Observation keywords: Apocalypse of the Ages
Huang Yongcai, founder and creative director of RMA Republic City
Huang Yongcai, founder and creative director of RMA Republic City, shared some thoughts from the perspective of a designer on what is happening in the current era, including consumption, commerce, understanding of architecture, understanding of art, etc. He believes that materials must have personality, because few people really understand or even care about the craftsmanship of the product. Many times, consumers are concerned about the personality of the brand, so being recognized is the desire of the times for architecture.
While sharing his design cases, Mr. Huang has also been emphasizing a point of view: everyone is an artist nowadays, and everyone is his own master. Therefore, it is very important to understand the uniqueness of users and collect information. Instead of ignoring the individual needs of users, simply copy the product, modify it, make a series and then launch it on the market. It’s not that these things are bad, what we want to look at are concepts related to consumption habits.
#06
Humberto, a facilitator of the integration of Chinese and foreign architectural ceramics trends
Observation keywords: Multi-dimensional trend of ceramic tiles
Humberto, General Manager of ICC Ceramics
The ICC ceramic tile team overcame all difficulties this year and participated in the two most important home and building materials exhibitions in the world: Milan Furniture Fair and Bologna Exhibition. Hanberto, general manager of ICC Ceramics, showed the first-hand information collected by the team to the guests and shared trend observations.
Humberto summarized this year's Milan exhibition from eight aspects: design style, color, shape, material, texture, lighting, outdoor, and sustainability. At the same time, we also discussed with everyone the commonalities between it and the Bologna exhibition. Among them, Hamberto believes that the two aspects of outdoor and sustainability,The Milan exhibition and the Bologna exhibition are both on the same frequency.
#07
Trending Fashion Figure Award
At the end of the event, Ms. Tang Jieming, assistant to the president of Foshan China Ceramics City Group, general manager of China (Foshan) Ceramics Headquarters, and general manager of China (Zibo) Ceramics Headquarters, awarded the "2021 Trend and Fashion Figure" awards to the five guests to express their appreciation for each The affirmation and recognition of a guest’s wonderful sharing.
This is a viewing feast focusing on the future mainstream market trends of the ceramic industry. It is also a grand event for industry exchanges. We hope to bring together observations and research from more angles so that companies can fully understand the market and absorb leading trends. innovative inspiration, and also create a communication platform for the industry to share.
