On December 9, the Guangzhou Design Week × Guanzhu "One Piece, One Vein" themed exhibition was held as scheduled. The design of the exhibition hall uses the cultural and creative product Guanzhuhuamai Slate as the carrier, bringing visitors a journey of exploring a thousand-year cultural context! Huamei uses "one piece" to pass on "one lineage". Guanzhu hopes to use ceramics as a carrier to explore the unique culture of Chinese ceramic culture and cities, and give buildings and spaces richer value! So far, the "Exploring the First Line" column jointly created by Tencent Home | Shell and Intelligent Manufacturing Alliance has led ceramic information, China Ceramics Network, Huaxia Ceramics Network, Ceramics World, Chinese Designers Network, Ceramics World, Building Materials World, Ceramics Network More than 10 mainstream media, including China Ceramic Home Network, China Building Materials Network, etc., visited Guanzhu Ceramics booth 1B18 to explore the story of Guanzhu Dragon Vein with you.
In order to have a deeper understanding of what Guanzhu Tile has brought us during this Guangzhou Design Week? The media group had in-depth communication and sharing with Mr. Pan, the person in charge of Guanzhu Ceramics, on the theme of “One Piece, One Line”. The following is the original text of the interview.
Interviewee: Mr. Pan of Guanzhu Ceramics
Location: Guangzhou Design Week Guanzhu Booth 1B18
Time: December 10
Media Group: Hello, what is the biggest highlight of the Guanzhu Pavilion in this Guangzhou Design Week?
Mr. Pan: Guanzhu’s theme for this exhibition is “One Piece, One Vein”. “One Piece, One Vein” represents that each piece of ceramic inherits China’s millennium culture, and each piece of ceramic has a story behind it. The cultural and creative product launched by Guanzhu this time is called Guanzhu’s Huamai products. The story behind each piece is used in the entire exhibition. When the time comes, you can follow Guanzhu’s explainers to go to each scene to listen to the story behind it. story.
Media Team: Many companies have brought something unique to Guangzhou Design Week this time. So what unique new products has Guanzhu brought to us? I would like to introduce them here.
Mr. Pan: This time we launched a "super symbol" IP product - Guanzhu Huamai. At present, it is mainly divided into two series. One is the kiln treasure dragon vein. The design of Guanzhu Huamai and Kiln Treasure Dragon Vein is inspired by the kiln treasures fired in ancient dragon kilns with thousands of years of history. What is a dragon kiln? The same color goes into the vessel and comes out of the kiln in many colors. The kiln fire is hereBorn out of nature and necessity, the unknown transformation in the kiln creates the unique art of kiln treasures. The second is an impression of Dunhuang based on the entire Chinese context. Dunhuang Impression is also the first stop for the city's branch. In the future, we will continue to create city branches based on the cultural journey. In fact, the entire Chinese context is divided into stations to search for China's five thousand years of cultural heritage.
Media Group: Why did you choose "One Piece, One Line" as the theme?
Mr. Pan: The national trend is coming, and the new national trend era has arrived. The future consumers will be those born in the 1990s or even the 2000s. With the gradual strengthening of Chinese cultural confidence, the awakening of great powers, the new national trend, and new domestic products are sought after by more and more young people, so Guanzhu uses modern language to interpret the millennium tradition.
Media Group: How do you understand the theme of "One Piece, One Pulse"?
Mr. Pan: Guanzhu’s previous brand slogan was “Guanzhu, everyone’s choice”. This year, the brand was upgraded to “Every piece is beautiful”, and top actress Dilraba Dilimulati was invited to perform. Endorsement. How Guanzhu will interpret "Every piece is beautiful" is actually through traditional craftsmanship, it can tell that it is always beautiful; through texture, it can tell that details are beautiful; through expression, it can tell that simplicity is also beautiful. Therefore, "every piece is beautiful" is the concrete implementation of Guanzhu Ceramics' multi-faceted and three-dimensional interpretation in the future.
Media Group: So what is Guanzhu’s positioning in product research and development?
Mr. Pan: The entire product development of Guanzhu also highlighted the theme of culture during this design week, which is called cultural and creative products. Taking Guanzhu Huamei as the main line and the local culture of each city as the branch line, including the journey of the entire culture, the purpose is to highlight the theme of the new era of domestic products.
Through this exclusive interview, we can clearly feel that Guanzhu Ceramics has such a profound interpretation of Chinese culture and the new national trend. It is precisely because they can accept many different fields and fields with a more relaxed and open attitude. Only with this innovation can Guanzhu Dragon Vein become their confidence. Guanzhu connects with ceramic tiles through cultural inheritance, carries the national emotional appeal with personalized and warm products, and inherits the "one line" with "one piece", so that a space is no longer just A container, but a style of life with cultural, aesthetic and practical values. By accepting questions and opinions from different fields with a more relaxed and open attitude, achieving innovation through integration, and adhering to the attitude of cultural inheritance, Guanzhu will definitely be able to go further in the future and let the national trend go to the world.
