Since the beginning of this year, the development of the ceramic industry has encountered unprecedented challenges. Affected by multiple factors such as skyrocketing raw material prices and power and gas restrictions, major ceramic companies have faced the dual pressures of rising costs and declining sales, and their development has tended to slow down.
However, in the current downturn in the industry, the sales volume of AutoNavi Ceramics in the first three quarters has reached a record high, achieving continued growth against the trend, with sales and the number of outlets expanding simultaneously, showing strong development momentum.
Combined boxing drives sales growth against the trend
In crisis, there is opportunity. As the market tends to be conservative, many brands have adopted a contraction strategy, and this has become an excellent opportunity for Gaode Ceramics to overtake in corners. Amap assesses the situation, adapts to current conditions, and promotes substantial growth in sales through a series of combinations such as "products + investment + channels".
Thanks to the strong strength of the large-scale production base in Foshan, the production capacity of Gaode ceramic tiles is not affected by the shutdown of coal and electricity. The production capacity is sufficient and the price is stable, which provides a strong guarantee for product sales.
Gaode ceramic tile production base (concept map) ▲
Facing the complex market environment, AutoNavi Ceramics responded quickly and chose to take the initiative. It adjusted its product system, sales channels, franchise policies, marketing and other aspects to enhance its competitiveness with high-quality products, promote brand investment with preferential policies, and diversify its products. Channels promote sales growth.
Product differentiation brings new competitiveness
After years of rapid development, Gaode Ceramics has improved its product categories, built a full-range and full-category product system, and has strong product research and development capabilities. From the original No. 9 source stone to healthy energy bricks, Amap Tiles has achieved a breakthrough transformation from winning by quality to winning by experience.
Gaode ceramic tile product system▲
In order to cater to the trend of customized home furnishings, AutoNavi Ceramics took the lead in the industry to propose the concept of "tile slate tiles" and launched the "AutoNavi Slate Ceramics". Another core product that creates new profit growth points for the brand.
Gaode·slate tiles▲
Slate tiles can be directly matched with the existing channels of ceramic tile dealers. There is no need to invest in new promotion costs and channel expansion costs. However, they have the same quality and performance as slate slabs. They can also be integrated into the customized home sector to achieve The product’s dual-effect growth in both the stock market and the incremental market.
Transform investment results into brand momentum
The excellent sales performance of Gaode Ceramics is also inseparable from the active investment policy. In the first three quarters of this year, the investment promotion of AutoNavi Ceramics has achieved remarkable results. More than 200 new partners have joined the AutoNavi brand, becoming a new force promoting the vigorous development of AutoNavi Ceramics.
At the same time, the "I invest, you make money - Amap Ceramics Headquarters investment experience partner selection" activity launched by the headquarters has received enthusiastic response from the market. The AutoNavi ceramic tile business selection mission goes deep into the terminal market to convey brand value and provide development opportunities for more high-quality dealers.
Some contracted customers▲
Active investment policies and fruitful investment results have further transformed into brand momentum, feeding back the growth of sales and becoming an important support for the incremental development of Amap Ceramics.
Diversified channels to broaden sales channels
Products and investment promotion are improvements to internal strength, while channel expansion is a reshaping of external competitiveness. AutoNavi Ceramics empowers channel construction from multiple dimensions such as product strength, promotion strength, and service strength, consolidating the terminal foundation and broadening sales channels.
In the packaged channel, AutoNavi Ceramics continues to increase its product efforts and launches a variety of packaged products in 600x1200mm and 750x1500mm specifications to strengthen its channel advantages. At the same time, the large-scale promotion of slate and ceramic tiles has also brought benefits to the customized home furnishing channel.
For the engineering channel, we focus on cultivating a group of high-quality core dealers with strong engineering service capabilities and experience, deeply exploring the field of healthy housing, and creating high-end quality projects.
Benchmark project case: Western China Science and Technology Innovation Port▲
has made great achievements in the field of healthy housing engineering
HealthThe outstanding performance in the field of residential engineering is also an important reason for the rapid growth of AutoNavi Ceramics. Strong production capacity support and excellent product quality make Gaode Ceramics the trusted choice for many benchmark projects.
Last year, Gaode Ceramics was awarded a member unit by the National Housing Technology Alliance for its patented invention technology of healthy main materials for healthy housing. It has realized a new development model of joint construction, benefit sharing and efficient operation with more than 100 member units. Promote the healthy development of innovation capabilities in the housing industry.
Amap strategic partner▲
With the steady advancement of the healthy residential project strategy of AutoNavi Ceramics, more and more well-known domestic real estate companies have established partnerships with AutoNavi Ceramics. Amap Ceramics has successively welcomed heavyweight companies such as Greenland Group, Poly Group, Dongjian Group, Agile Group, Weiye Holding Group, Jiaotong University Innovation Port Industrial and other heavyweight companies for investigation and inspection, and worked together to build high-end healthy residences.
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The combination of sales growth of AutoNavi ceramic tiles has taken shape. In the foreseeable future, the pace of development of AutoNavi ceramic tiles will continue to accelerate and continue to lead the industry.
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