Recently, information about some dealers complaining about problems with manufacturers has appeared one after another. Some conflicts are very serious and it is very difficult for dealers.
When it comes to mistakes, both sides have them, and there is no question of who is right or who is wrong.
In a society governed by law, everything must be done in accordance with laws and regulations, and the terms must be followed. It may not be the manufacturer's problem, but the dealers have indeed suffered heavy losses. The formation of a lose-lose situation exceeded the original expectations of the manufacturers.
As a dealer, it is not easy to succeed. After all, starting a business involves success or failure, so you must evaluate your own abilities and resources before you start.
Generally speaking, in the large home furnishing industry, dealers need to do at least six things right to achieve subsequent performance improvement and outperform most companies.
According to Dacai Research, these matters involve:
1) Move early and seize market dividends;
2) Choose the right brand, empower each other, and achieve win-win cooperation;
3) Bring out a hard-fighting team, cultivate the backbone, and consolidate the long-term ability to seize market share;
4) Establish resource advantages such as customer acquisition and channels to ensure healthy business operation;
5) The boss takes the initiative to learn, upgrade his capabilities, keep up with changes in the competitive situation, and remain invincible;
6) Established a reputation among local customers to ensure sustainable acquisition of orders.
There is no doubt that choosing the right brand is crucial. Research shows that more than 80% of large merchants have the experience of opening up a business with a certain brand. Even if the business is adjusted later, there will be at least one or two core brands on hand.
In this era, it is getting easier and easier to join a brand as an agent, as long as you have the start-up capital.
The key lies in whether you can choose the right brand and whether you can retain the brand?
Dacai Research believes that if there is a problem with brand selection, it may become a leek, investing tens or even millions of funds, but in the end it will make nothing and be shuffled out.
When sorting through the information of some companies, Dacai Research found that many companies optimize dealers every year, which may account for about 5% to 10% of the total. There are definitely people who lose all their money. Especially for larger brands, the requirements for dealers may be relatively high, so you must calmly evaluate whether you have the strength to take over.
So, what kind of brands are worthy of consideration by dealers? Dacai Research believes that it is not necessary to just focus on top brands and well-known brands. The following three types of companies can be considered:
1. Internet celebrity brands and traffic brands are brands that bring their own traffic. In certain customer groups, they are includedFirst choice. Such brands may have emerged in recent years and are in a stage of rapid development. They have relatively low requirements for dealers and can be taken into consideration.
2. Differentiated specialty brands that are distinctive in certain regions.
It may not be as well-known as the first line, but it has great investment support and is in a rising period, so the opportunities are still quite big.
Among the dealers that Dacai Research has contacted, there is indeed a certain proportion of small and medium-sized brand dealers. New entrants in the past five years have done quite well. Although they cannot compare with big dealers, they have at least opened up the market. The situation gave me the confidence to continue running forward.
Representing brands that are responsible, have a solid foundation, and are developing rapidly. The two parties have long-term and stable cooperation, avoiding costs such as brand replacement.
In the process of product selection, some large businessmen believe that it is important to understand the business philosophy of the brand factory owner and whether he is going all out to build a long-term business.
3. A stable medium-sized old brand that does not develop very fast, but has solid production capacity and certain product competitiveness. The key is that the factory has a good reputation, is honest and motivated.
Such a brand is more secure to operate. For example, there is no need to worry about delivery problems, and product quality is relatively guaranteed. As long as the dealer has strong capabilities, he can do business well locally.
Since it is not a well-known brand, the bosses are fully prepared for a long-term battle.
In fact, even for some very famous brands, it is not easy to open up in some markets, and it may not take several months.
Unless your resources are ready-made, the brand can place orders as soon as they get it.
In the absence of sufficient customer resources, it is recommended that dealers leave a sufficient buffer period when signing a cooperation agreement, sign a longer agreement with the manufacturer, and have fewer punitive measures; and strive for more benefits in terms of payment, team landing coaching, etc. support.
The first half year is used to lay the foundation; the second half year is used to achieve significant changes in performance; the third half year is used to strive for profitability.
If you suffer for a long time and are not profitable, you will definitely not go far.
