Time flies like an arrow, and the sun and the moon fly by. In the blink of an eye, Eagle Brand has gone through 48 years of history. The eagle should spread its wings and soar high in the nine heavens! The life of an eagle is destined to be extraordinary. From birth to nirvana and rebirth to moulting and rebirth, with every advancement, Eagle Brand always uses the spirit of struggle to defy hardship and fight against the sky, constantly breaking through itself and heading towards glory!
48 years of brand accumulation has laid a good foundation for the long-term development of Eagle Brand. In 2021, Tianan New Materials (stock code: 603725.SH) officially controls Eagle Brand Group, adding new wings to the development of the brand. In the new system and new track, Eagle Ceramics actively embraces changes, relies on existing channels, bases itself on the ceramic category, fully enters the pan-home market, launches a new strategy for wall and floor experts, introduces new product categories for walls and floors, and fully opens up the wall and floor market. Integrated sales service.
The upgrading of strategy, the completion of the new store of Yingpai Wall Expert, the transformation of Yingpai Wall Expert terminal store, the establishment of Yingpai Wall Expert empowerment group... Give "New Eagle Brand" a more solid support. Complete the transformation from "New Eagle Brand, Great Future" to "New Eagle Brand, Create the Future".
▲Eagle Wall and Floor Expert Center
The 48-year-old Eagle brand spreads its wings and flies high!
In 1974, the Shiwan Town Committee and the Town Government established an arts and crafts group that mainly produces fine ceramic products in order to provide employment for unemployed people and people with disabilities. Ordinary starting point. With the development of the arts and crafts group and the process of reform and opening up, Yingpai people were keenly aware that architectural ceramics were in a period of change, so they transitioned from fine art ceramics to architectural ceramics in 1984, and thus began to lead the vigorous development of China's architectural ceramics. A new journey.
It was also in this year that Eagle Brand introduced the ceramic production line from Italy. During this period, it produced many original products such as three-dimensional printed glazed tiles, large-sized granular antique tiles, large-sized curved polished tiles, etc.With the birth of the product, Eagle Brand has become a pioneer in architectural ceramics in China.
▲Eagle Brand Large Size Curved Brick
With the strength of Eagle Brand’s independent innovation and national brand, Eagle Brand received an invitation to the Bologna Ceramics Exhibition in Italy for the first time in 1998, representing the first time that Chinese ceramics entered the international stage and exported the new style of Chinese building ceramics to the world. The national industry association wrote a personal letter commending Eagle Brand for "bringing glory to the country".
▲Eagle Brand represented China at the Bologna Ceramics Exhibition in Italy< /span>
In 1999, Eagle Brand was officially listed on the Singapore Stock Exchange, becoming the first Chinese architectural ceramics company listed overseas. Eagle Brand Holdings was formally established, and "Eagle of China" officially transformed into "Eagle of the World".
▲In 1999, Eagle Brand was listed in Singapore
In the same year, Eagle Ceramics participated in the "50th Anniversary Achievements Exhibition of the Founding of the People's Republic of China" as the only representative enterprise in the building ceramics industry, and was commended by the state and praised by CCTV as an "industry leader."
▲In 1999, Eagle Brand Company represented the ceramic industry at the 50th Anniversary Achievement Exhibition of the Founding of the People's Republic of China
In 2000, Guangdong Tianan New Materials Co., Ltd. was founded, mainly producing plastic films and leather.The first transformation and upgrading in 2003 involved deep processing of rolled products and entering the high-end home decorative surface materials market, laying the foundation for the second and third transformations.
In the early days of building the factory, the company's founder Mr. Wu Qichao proposed the grand goal of building the company into a first-class enterprise in Asia and even the world, established the Tian'an road of "going high-end and making high-quality products", clear strategic planning, strategic implementation, etc. This ensures the rapid and steady development of Tianan Enterprises.
▲Anhui Tianan New Material Manufacturing Base
On August 18, 2010, Eagle Brand Holdings Co., Ltd. was officially transformed into Eagle Brand Group, which opened a new chapter in the development of Eagle Brand. Eagle Brand Group was established and opened the development blueprint of "New Eagle Brand, Big Future". In the same year, Tianan New Materials entered the field of automotive interiors and prefabricated interiors and prepared to go public.
▲On August 18, 2010, Eagle Brand Group was established
In 2011, the world's leading product "Crystal Polymerization", which is a one-time fired microcrystalline product, was successfully developed. The "Crystal Polymerization" of integrated fired microcrystalline stone was born, passed the provincial scientific and technological achievement appraisal, and was selected into the "National Torch Plan" project.
▲In 2011, the products of the Eagle Brand Crystal Polymerization Project were appraised by experts and reached Internationally leading level
In 2017, Tianan New Materials was listed on the main board of the Shanghai Stock Exchange (stock code: 603725.SH). Tianan New Materials has begun its third transformation, focusing on building a consumer terminal brand through technological innovation and digital systems.
▲In 2017, Tianan New Materials was listed on the main board of the Shanghai Stock Exchange< /span>
In 2018, Eagle Brand proposed "six value outputs" to fully empower terminals around "products, brands, channels, terminals, marketing and services". Taking these six points as the main core ideas, the wings of Eagle Brand are constantly enriched and run through every stage of the development of Eagle Brand. In addition, Eagle Ceramics has become IFI's global resource partner. Since 2018, Eagle Ceramics has joined hands with 40under40 to help China's golden generation of design.
The eagle strikes the sky and rides the wind for thousands of miles
"The nine-story platform rises from tired soil." In the process of starting from scratch, from existing to excellence, and from excellence to excellence, Eagle Brand continues to deepen its brand advantages, promotes model innovation, takes root downwards, grows upwards, and comprehensively deploys Eagle Brand stores across the country. Central warehouse, explore new models of "marketing special zones", deepen the development of diversified channels, focus on new retail, and promote channel sinking... Innovations and changes time after time are pushing Eagle Brand to advance again.
48 is not just a simple number, it is 48 years, it is the efforts of every Yingpai person in 48 years, and it is the great result of Yingpai sticking to its true heart in 48 years...
Moult and be reborn, keep moving forward! Fly with a new attitude. In the future, Eagle Brand will be highly specialized, standardized and branded to live up to consumer expectations. "Many years from now, I will still choose Eagle Brand."
New Eagle brand, creating the future
Happy 48th birthday to Eagle Ceramics!
