On September 3, the 12th China Real Estate and Pan-Home Furnishing Industry Cross-Border Summit and the 2022 "Building Hygiene" were jointly hosted by the China Building Decoration Association as the guiding unit, the Material Application Branch of the China Building Decoration Association, and the China Ceramics Network. The "Top Ten Ceramic Brands List" award ceremony was successfully held at Foshan Qiaoshan Cultural Center.
Ouyang Tiansheng, chairman of China Ceramics Network and visiting professor of Jingdezhen University, Jin Cuodao, the proposer of explosive strategy theory and founder of the explosive strategy research center, founder and chairman of Guangzhou Jianzhong, and a practical marketing leader in China's home building materials industry Characters Hou Dingwen, Secretary-General of Material Application Branch of China Building Decoration Association Liang Hongyu, Vice Chairman of Material Application Branch of China Building Decoration Association and Chairman of Guangdong Pingdingshan Chamber of Commerce Wang Baowu, General Manager of Wrigley Home Furnishing Group Ceramics Division Cheng Zhen, Haosheng Group Brand Marketing Business You Jun, general manager of the department, Han Feng, founder of Guiren Xiuzhu Strategic Marketing Consulting, Zheng Zhe, editor-in-chief of NetEase Home News Center, and other leading guests attended the ceremony to discuss new trends in industry development.
At the awards ceremony, Shuangqing Tile relied on its strong strength and development trend, excellent product advantages and high-quality reputation image to break through the fierce competition and win the "Top Ten Brands of Architectural Sanitary Ceramics and Ceramic Tiles in 2022" award.
The "Top Ten Brands of Building and Sanitary Ceramics", known as the "Hundred Flowers Award in the Ceramic Industry", evaluates the participating brands from multiple dimensions such as brand influence, productivity, product strength, originality, design, content, and operation. The brand was comprehensively evaluated. After 27 days of fierce competition in the preliminary evaluation (online voting) and the final evaluation (online voting + expert review), Shuangqing Ceramics stood out from many brands and won the honor of "Top Ten Tile Brands" in one fell swoop. This is not only the industry's recognition of the influence of the Shuangqing ceramic tile brand, but also the industry's affirmation of its comprehensive strength.
After 17 years of hard work, Shuangqing Ceramics adheres to the original intention of the brand, continues to create high-end quality ceramic tiles, and continuously optimizes and upgrades the brand with strong technology, design, quality, service, etc., which is highly recognized by the industry and highly valued by consumers. Identity and trust.
In addition, Shuangqing Ceramics also creates a "beautiful" space for the new generation of young people with individual tastes through the four dimensions of design, marketing, experience, and quality, breaks through the communication circle, and blends trend elements and changeable style, advocating the young and new generation to create a beauty experience for their own exclusive space, breaking the inherent cognition of young consumers.
In December 2021, Zhao Jingnan, the world champion of rhythmic gymnastics, officially became the brand ambassador and Wanmei quality experience officer of Shuangqing Ceramics, creating an elegant and luxurious aesthetic quality expert for consumers. The image upgrade of Shuangqing Tile World Champion is the terminal store’s conveyance of Shuangqing Tile to consumers across the country.Effective measures to improve brand culture, enhance brand awareness, expand brand influence and terminal competitiveness.
At the same time, Shuangqing Ceramics focuses on value creation and future differentiated strategic positioning, and continues to make efforts in design and research and development, product quality and marketing services to bring consumers more personalized products and diversified home furnishings. Experience services, win the core competitive advantage in the market, and promote brand upgrade and development. It uses leading craftsmanship, technology and design to create high-quality products with delicate texture, rich color, three-dimensional presentation, warm and transparent, and full of design aesthetics and connotation. The new products launched are well received and loved by consumers.
Shuangqing’s innate spirit of ingenuity and innovation allows the brand to constantly break standards and have the courage to break through, raise standards again and again, and continue to plan brand development in the long term. Years of steady development have accumulated deep market visibility for the company, and continue to Brand culture is integrated into space and products, subtly deepening consumers' understanding of the brand, and further spreading the brand power.
Honor has witnessed growth. Shuangqing Ceramics said that it will not forget its original intention, continue to focus on products and services, continue to innovate, achieve high-quality development of brand modernization, youthfulness and innovation, and customize exclusive products for millions of customers. Happy home.
