At the beginning of 2021, the Eagle Terminal Empowerment Team continues to set out to help terminal sales staff quickly master the necessary skills for ceramic tile personnel through point-to-point tour training models, comprehensively improve the service level of terminal personnel, and then provide consumers with better services. With high-quality consumer experience and more professional services, we will implement the service system of "value system, six outputs" in an orderly and progressive manner, truly empowering terminals and enhancing their competitiveness. This empowering terminal team started from Yunnan, went directly to Guizhou, and then to Xining, helping nearly 100 terminal sales staff improve their professional capabilities.
01.Renhuai Station
The Eagle Empowerment Team trained 7 sales elites at Renhuai stores. Mainly conduct in-depth systematic training in product knowledge training, brand introduction, business etiquette and other major areas. On the one hand, it refreshes the sales staff's awareness and understanding of the brand. On the other hand, it strengthens product knowledge and provides consumers with more professional experience services. Through this systematic training, every salesperson can become a mobile flag of the brand and have a sense of brand value.
02.Xingyi Station
At the second stop, the Eagle Brand Empowerment Team brought an exciting course on "Knowledge and Selling Points of Key Products" to the Xingyi family. The combination of theoretical explanations and practical explanations has further strengthened the Yingpai family members' grasp of the Yingpai brand and the selling points of the full range of product knowledge. The atmosphere of this training was very active. All the students present listened carefully and asked relevant questions from time to time based on the store's own situation. I believe that after this training, they will be able to bring more professionalism to customers in their future work. , comprehensive and considerate service!
03. Qujing Station
The third stop was Qujing, known as the "Key to Yunnan and Guizhou" and the "Throat of Yunnan". This site training gathered sales staff from Qujing, Luliang, Fuyuan, Shizong and other regions to participate. The training on this site is fully integrated with the current situation of dealer personnel and is conducted in the form of headquarters instructor training + store manager sales case sharing. Courses such as "Eagle Brand Introduction", "Eagle Brand Key Product Knowledge", "Eagle Brand Whale MAX Stone Slab", "Sales Standardization Process" and other courses were explained in detail. At the same time, during the training, Manager Liang, who has many years of sales experience, gave everyone He shared sales cases and conducted in-depth and concise analyzes of many problems often encountered in sales. The training staff benefited a lot from the training and on-site interactive answers. Comprehensive training and strive to participate inAdditional training will be provided to trainees to enhance their understanding of the brand in terms of basic knowledge, sales skills, standard services, etc., thereby enhancing the store image and promoting Eagle Brand's high-quality services to all parts of the country!
04.Mangshi Station
The fourth stop was Mangshi Eagle Ceramics. The Mangshi dealer, as an old customer who has been in business for many years, inherited the business from his father. Mr. Chen took over. Mr. Chen expressed that he was still full of confidence in the Eagle brand and products. At the training meeting, sales elites in Mangshi were trained on sales techniques and product selling points. Terminal shopping guides need to improve their service capabilities and create value with services. During the period, based on the market environment factors and dealer needs, methods and methods of channel expansion were shared. By explaining cases and methods, and combined with the actual local conditions, we found the channel expansion method for Mangshi. Every learning is a step towards success. I believe that through this training, the professionalism and market competitiveness of the Mangshi team will be greatly improved. They will be able to break through the cruel terminal positions in the future and create a unique Mangshi store. brilliance, and at the same time create the brilliance of the Eagle brand.
05. Xining Station
After Mangshi Station, arrive at Xining Station. Even though the exhibition hall has not yet been fully completed, the friends worked very hard and took every note carefully! The beginning of the training is training on corporate brand culture. Terminal stores are the labels of enterprises and brands, and terminal shopping guides are the conveyors of brand culture. Only by thoroughly understanding the core of the Eagle brand, truly understanding the culture and power of the brand, and affirming it from the heart, Only in this way can we help consumers understand a brand and truly expand their recognition of the brand. Secondly, enter the product stage. The basic knowledge of Eagle products and the professional knowledge of corporate products, product selling points, product processes, etc. are what every sales elite must master and remember and use them skillfully. We conducted an in-depth explanation and comprehensive analysis of the product's selling points to its competitive advantages, answered the students' questions on the spot, and allowed the students to communicate with each other. During the exchange process, the knowledge learned was subtly improved and inspired people around them. Make progress together with our partners. Xining Yingpai Ceramics is a new member of the Yingpai family. As Mr. Chen, who has been operating the ceramic industry for 12 years, Mr. Chen said that when everyone complains that the market is not doing well, he feels that the more he does, the more he does. I am very confident when I choose Eagle Brand.
Faced with the fierce competition in terminals, Eagle Ceramics empowers terminals, implements a series of assistance services, and cultivates terminal talents and shapes professional teams. It has always been a top priority and continues to work on the road of common growth and transformation. Stop looking for breakthroughs and inject new ideas into the development of Eagle Brand.New energy. We will go deeper into more regions and terminal stores to conduct tour training and targeted guidance to help improve terminal sales performance. Success is never accidental and learning never ends!
