On the morning of July 20, the entire industry is eagerly awaiting the 2021 Foshan Tanzhou Ceramics Exhibition, which is Asia's largest ceramics exhibition, the first exhibition of the entire slate industry chain, and the "vane of the ceramics industry" at Tanzhou International. The Convention and Exhibition Center is opening.
There are so many highlights and endless things to watch, and of course, reporters from the media are indispensable for their exploration of the exhibition! For this Tanzhou Exhibition, reporters from the public and industry media such as Sohu Home, Tencent Home, Intelligent Manufacturing Alliance, Taocheng News, Chinese Designers Network, China Ceramics Network, Ceramic World, Ceramic Information, etc. The delegation set out in force, and the first stop they visited was: SINISO’s booth (Hall 2-208).
At this exhibition, SINISO, which is not taking the usual path, made a stunning appearance with a booth of nearly 400 square meters. Under the theme of "Slim and Extremely Customized", it cleverly integrated the concept of origami art and appropriately transformed standardized buildings. The "intervention" and "destruction" allow the design to have both daily and unusual dual experiences, creating a new aesthetic of high-end space.
In addition, at this exhibition, SINISO's new rock elements have further expanded their strategy, organically integrating artistic design and home aesthetics into the product itself, and launched a new 3MM ultra-thin rock slab product. And during the exhibition (July 21), we joined hands with the well-known domestic design platform [Designbook] to jointly launch a forum dialogue on "3MM·Rock Life" to jointly explore more possibilities between rock slabs, home space, and home products.
In addition to experiencing the charm of SINISO's "Origami Art" booth in an immersive way, Ms. Li Xiaoxia, the manager of the New Rock Product Department, also had an on-site exchange and dialogue with the media group to provide an in-depth interpretation of SINISO's new rock Su’s booth design at the Tanzhou Exhibition, the main rock slab products promoted, and his thoughts on the rock slab track.
▲New Rock Element Product Department Manager Li Xiaoxia
The following are excerpts from the media dialogue session:
[Reporter] This is the first time Xinyansu has participated in the Tanzhou Exhibition. What are your expectations for this exhibition?
[Li Xiaoxia] We are a brand established last year. Since its establishment, Tanzhou Exhibition has been listed as one of the must-attend exhibitions. This also shows that New Yansu attaches great importance to the Tanzhou Exhibition as a display platform. From last year to this year, Xinyansu has basically completed the integration of product lines, the overall layout of the brand, and the establishment of a terminal dealer system. This time at the Tanzhou Exhibition, Xinyansu also brought this year's new product releases, in order to build up the brand reputation of Xinyansu. In particular, the new 3MM ultra-thin slate products launched this time are bound to have a great influence on the diversified consumer needs in the customization industry and home furnishing field.
[Reporter] Does participating in this exhibition have any significance for brand development?
[Li Xiaoxia] I think every exhibition is an important appearance of the brand and a test of the company's innovative research and development results within a year or that period of time. This appearance at the Tanzhou Exhibition is also a very important milestone in the two years since the establishment of the new Yansu brand. It is also a memorable historical point in the long road of the brand's future. Of course, it can also give Xinyansu’s dealers and customers as well as friends in the industry, including the media, an opportunity to have a deeper understanding of Xinyansu. This is a very important display opportunity for the brand.
[Reporter] Can you briefly introduce the design concept and highlights of this new rock element booth?
[Li Xiaoxia] The theme of our exhibition this time is "Slim and Extremely Highly Customized", which is presented in the concept of origami art. It corresponds to the new 3MM ultra-thin slate product that we mainly recommend. This rock slab has three biggest characteristics - "curved", "tough" and "thin", which can realize curved surfaces, thereby creating unlimited creative space; it is strong enough, high density and zero water absorption, bringing superior plate quality Performance; as thin as 3MM, not only the designs and colors are more beautiful, but also can meet a variety of customization needs.
[Reporter] What do you think the future trend of slate will be? In response to this trend, what kind of layout will New Rock Elements have?
[Li Xiaoxia] At present, rock slabs are more commonly used in the field of decoration and customization. The focus of New Rock Elements and the layout they are making are to gradually solve the difficulty of paving rock slabs in the future, as well as their applications. difficulties. We are still experimenting at the moment,In the future, new slate products may be launched, which can be directly applied to solve paving problems, bringing more new possibilities and vitality to the market. At the same time, what we hope to achieve is to achieve actual leadership in rock slab production and increase the brand's market share in the rock slab track.
From July 20 to 24, 2021, at the 5-day Foshan Tanzhou Ceramics Exhibition, SINISO’s new rock element at booth 208 in Hall 2 will continue to release excitement. Friends, you can arrange it in your exhibition check-in plan! 【END】
