With the stable development of the building ceramics industry and the changes in the consumer market, the domestic ceramics market has gradually transitioned from natural growth in the early stage to large-scale, intensive, and branded. As a large-scale ceramic group known as the aircraft carrier of ceramic construction in the industry, Yidali Ceramics has vigorously supported the brand. It has been 9 years since its establishment. As a backbone in the industry, Yidali Ceramics has always focused on quality in its terminal market expansion, winning the market with its products and gaining reputation with its reputation. Relying on the strong strength and support of the group, after years of market precipitation and development, Yidali Ceramics has a certain size and reputation in the terminal market. In order to better comply with the market development trend, and at the same time to better lead the terminal distribution team to seize the opportunity in this turbulent market, Yidali Ceramics boldly seeks changes, and while laying a solid foundation, it conducts a comprehensive brand overhaul Strategic upgrade.
Brand upgrade • New direction for the future
On August 23, Yidali Ceramics’ “Brand Strategy Upgrade Launch Conference” was grandly held at the headquarters. This conference focused on the current market development conditions, launched the brand upgrade strategy, and fully deployed the Yidali brand strategic plan. Official Xuanyi The Italian brand has officially entered a new development milestone!
With this strategic upgrade, the Yidali brand will be comprehensively upgraded from seven dimensions, including brand image, product structure, channel construction, publicity and promotion, and terminal support, to help the Yidali brand become a more professional and more favored industry by consumers. A leading brand, it also helps the terminal dealer group to develop the terminal market better and more conveniently.
New positioning · New height
The strategic upgrade of Yidali Ceramics is planned and directional. It does not mean reinventing the original system, but improving and upgrading it on the basis of the original system through a series of strategic policies and assistance. system, while self-studying its internal strength, it supports the original distribution system to grow and make progress together, thereby creating a strong Yidali ceramic tile terminal team and achieving mutual benefit and win-win for manufacturers.
Therefore, in the new stage of brand development, Yidali Ceramics has conducted a clearer analysis and positioning of the brand based on its own advantages, followed the market trend while upgrading the original style system, and finally launched the "minimalist, light luxury" Style positioning; in terms of products, we continue to adhere to the "modern and simple" style. At the same time, through later investment and strengthening in publicity and promotion, it will comprehensively help improve brand awareness; in addition, Yidali Ceramics will also put the transformation and upgrading of terminal dealers on the agenda, and will provide a series of assistance in the future. Policies and support systems promote terminal dealers to develop towards a higher and further future.
New VI · New Vision
The continuous vitality of a brand comes from its advancement with the times and continuous innovation. As the carrier of brand image and brand connotation, VI design is also crucial to a brand.
With this strategic upgrade of the Yidali brand, we will closely follow the market, make bold breakthroughs, and create a new VI. Comprehensive changes and upgrades have been made from aspects such as logo, font design, brand color, and application extension to make the brand image more standardized and unified. At the same time, it is also a benefit to standardize the construction of terminal stores and achieve a systematic image upgrade of terminal stores. The top priority for Italian ceramic tile brand upgrade. In order to better promote the effective implementation of this strategic upgrade and accelerate the development pace of terminal dealers, in promoting the store construction section, Yidali Ceramics will redeploy the store subsidy policy, increase support, and promote the construction of terminal image further improvements.
▲Yidali Tile VI upgrade display (part)< /span>
Product driven, mature system laying the foundation
The market is like an ocean. If you want to sail across the waves, you need a product system that can build a ship. A perfect product system is a shield, and a unique core product is a sword. In the market competition like a battlefield, Yidali Ceramics will optimize the existing inventory structure and reshape products on the premise of independent colors, independent base labels, and independent patented shading. The system promotes product structure upgrades. Based on the market, focusing on quality, and following the trend are the future product development concepts of Yidali Ceramics. It is also the confidence of Yidali Ceramics to be market-oriented, pay attention to consumer demand, and create high-quality, highly affordable, and highly circulated products.
▲The independent bottom label of Yidali ceramic tile products
Team upgrade, service builds reputation
In order to better promote this brand strategy upgrade and deepen the brand strategic awareness of team members, Yidali Ceramics will gradually improve the team's quality and capabilities by optimizing the team structure and establishing a team ladder growth mechanism. In this way, we can better assist customers to build a complete store operation and management system, carry out large-scale promotional activities, go on business trips to help customers solve practical problems, assist customers to develop distribution, conquer engineering, home decoration companies, etc. to achieve service upgrades.
Broadcasting, brand promotion creates impact
Yidali Ceramics has also made great efforts in brand promotion and brand culture creation. After many days of planning and modification, Yida's official website and micro-official website will be officially launched with a new look in the near future. In conjunction with the new brand image VI upgrade, it is more recognizable and fashionable.
At the same time, Italy is shakingWe-media accounts such as audio and video accounts will also be launched soon. Adhering to the spirit of daring to act and daring to innovate, we will build a multi-network integrated online promotion platform with greater breadth, depth and warmth.
Great future, strong brands write a new chapter
Following the times and sensing the future is the trend. Yidali Ceramics embraces changes and actively innovates, constantly adjusts and optimizes itself, takes the lead in innovation in every critical period of development, and leads the industry into a new stage.
This brand strategy upgrade marks the entry of Yidali Ceramics into a new track. In the future, Yidali Ceramics will continue to make breakthroughs and innovations, and with the support of new strategies, it will make rapid progress and achieve great success!
